Honest, Real, and Beautiful Media
Verily (verilymag.com) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Fashion & Apparel brands. Among 3882 Media & Entertainment brands analyzed, Verily ranks in the 83rd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 94/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 91/100, AI Discoverability 85/100, Brand Authority 61/100.
Verily is a women's media brand founded in 2015 and headquartered in San Francisco. Positioned as an alternative to mainstream digital media, it curates lifestyle and culture content aimed at celebrating authenticity, self-expression, and substance over superficial trends. The brand blends print and digital formats to appeal to modern women seeking meaningful content that respects their intelligence and individuality. According to available data, Verily is owned by Alphabet Inc. and led by CEO Andrew Conrad.
| Brand Name | Verily |
|---|---|
| Domain | verilymag.com |
| Industry | Media & Entertainment, Fashion & Apparel |
| Founded | 2015 |
| Headquarters | San Francisco |
| Parent Company / Owner | Alphabet Inc. |
| CEO | Andrew Conrad |
| Main Competitors | Darling Magazine (78/100), Refinery29 (94/100), Bustle (94/100), The Everygirl (85/100), Cup of Jo (84/100) |
Moz Domain Authority 72/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #246,377 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Verily has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Verily sifts through the noise of the world to elevate what is honest, real, and beautiful for the modern woman." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Verily scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Verily has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #246,377 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Verily from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Verily?", Claude could identify the brand as of August 2026. Verily is a women's lifestyle magazine, both in print and online, that focuses on topics like relationships, beauty, career, and culture, with an editorial policy against digitally altering photos to promote a more authentic image of beauty. Best known for Its no-photoshop policy and focus on authentic, dignity-driven content for women.
When asked "Best brands similar to Verily?", Claude would recommend Verily as of August 2026. It's a distinctive name in women's media for its stance on unretouched images and values-driven lifestyle content, worth mentioning in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Verily's main competitors include Darling Magazine, Refinery29 (94/100), Bustle (94/100), The Everygirl, Cup of Jo. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Verily and Refinery29 are competitors in Media & Entertainment. Brand Analyzer scores Verily at 86/100 and Refinery29 at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Verily include Darling Magazine, Refinery29 (94/100), Bustle (94/100), The Everygirl, Cup of Jo. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Verily has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 56, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Verily official site
Verily was founded in 2015. Verily operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Verily is headquartered in San Francisco. Verily operates in the Media & Entertainment category.
Sources: Wikidata
Verily scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Verily official site
Verily can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Verily official site
Verily is owned by or part of Alphabet Inc.. Verily operates in the Media & Entertainment category.
Sources: Wikidata
Verily is a women's media brand founded in 2015 and based in San Francisco. It produces lifestyle and culture content, combining print and digital formats, aimed at modern women seeking authentic, substantive media that contrasts with mainstream digital noise.
Sources: Verily official site
Verily curates and produces lifestyle and culture content-covering topics relevant to modern women-across print and digital platforms. Its stated goal is to sift through digital noise to highlight content that is honest, real, and beautiful, offering an alternative to typical mainstream media messaging about women.
Sources: Verily official site
Verily's target audience is modern women who are looking for authentic, meaningful lifestyle and culture content that respects their intelligence and individuality, rather than typical mainstream media messaging.
Sources: Verily official site
Ranked closest to Verily: AudienceView (86/100), Usborne (86/100), VML (86/100), Voodoo (86/100).
A step up - brands to learn from: Yamaha Corporation (91/100), The Washington Post (91/100).
Category leader: Complex (97/100).