Free, nationwide support, always here
Victim Support (Manaaki Tāngata) (victimsupport.org.nz) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Healthcare brands, in the 36th percentile of 13143 Non-profit brands.
Victim Support (Manaaki Tāngata) is a New Zealand non-profit organization providing free, nationwide emotional and practical support to people affected by crime and traumatic events, including their whānau and witnesses. Operating 24/7, it combines emotional care with practical resources and financial assistance to help individuals navigate the aftermath of such experiences, aiming to help them feel informed, empowered, safe, and able to cope.
| Brand Name | Victim Support (Manaaki Tāngata) |
|---|---|
| Domain | victimsupport.org.nz |
| Industry | Non-profit, Government |
| Main Competitors | Victim Support (UK) (77/100), National Center for Victims of Crime, Shine, Women's Refuge NZ (73/100), Lifeline Aotearoa (82/100), Victims Services NSW |
Moz Domain Authority 43/100 vs category average 50 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,066,157 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Manaaki Tāngata | Victim Support offers free, nationwide, emotional and practical support for people affected by crime and traumatic events." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Victim Support (Manaaki Tāngata)?", Claude could identify the brand as of September 2026. Victim Support (Manaaki Tāngata) is a New Zealand non-profit organisation that provides free 24/7 support, information, and practical and emotional assistance to people affected by crime, trauma, and tragic events, including victims of violence, sexual assault, and family bereave Best known for Providing free nationwide 24/7 support services to victims of crime and traumatic events in New Zealand.
When asked "Best brands similar to Victim Support (Manaaki Tāngata)?", Claude would recommend Victim Support (Manaaki Tāngata) as of September 2026. It's the primary and most established organisation in New Zealand dedicated specifically to supporting crime victims, making it a natural mention for anyone seeking similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Victim Support (Manaaki Tāngata)'s main competitors in Non-profit: Victim Support (UK) (77/100), Women's Refuge NZ (73/100), Lifeline Aotearoa (82/100).
Sources: Brand Analyzer scan
Victim Support offers emotional support, practical assistance, and financial assistance to individuals affected by crime and traumatic events, as well as to their whānau (families) and witnesses. These services are provided free of charge and are available nationwide, 24/7.
Victim Support (Manaaki Tāngata) is a New Zealand non-profit organization that provides free, nationwide emotional and practical support to people affected by crime and traumatic events, as well as their whānau (families) and witnesses.
Victim Support (Manaaki Tāngata) has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Victim Support (Manaaki Tāngata) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Victim Support is used by individuals in New Zealand who have been directly affected by crime or traumatic events, along with their whānau (families) and witnesses seeking emotional and practical support.
Victim Support is known for being New Zealand's dedicated nationwide service offering free emotional and practical support to victims, witnesses, and families affected by crime and traumatic events, available 24/7 at no cost.
Victim Support (Manaaki Tāngata) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Victim Support (Manaaki Tāngata) scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Victim Support (Manaaki Tāngata) has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,066,157 (Tranco), a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Victim Support (Manaaki Tāngata) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Victim Support (Manaaki Tāngata): Victorian Farmers Federation (74/100), Veris Wealth Partners (74/100), Victory Gardens Theater (74/100), VillageCare (74/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.