Všechny věci z druhé ruky, jedna aplikace
Vinted (vinted.cz) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, in the 98th percentile of 26227 E-commerce brands.
Vinted is a Lithuanian online marketplace founded in 2008 and headquartered in Vilnius, specializing in the resale of second-hand fashion items. The platform connects a community of users who buy and sell used clothing, accessories, and related items. Vinted positions itself as a leading peer-to-peer marketplace that makes buying and selling pre-owned fashion simple and accessible, targeting fashion-conscious consumers of all ages who want affordable, stylish second-hand goods.
| Brand Name | Vinted |
|---|---|
| Domain | vinted.cz |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2008 |
| Headquarters | Vilnius |
| Main Competitors | Depop (87/100), ThredUp (87/100), Poshmark (90/100), eBay (73/100), Facebook Marketplace (77/100), Rebelle, Vestiaire Collective (80/100) |
Moz Domain Authority 38/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #11,119 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Vinted has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Jedna komunita, tisíce značek a spousty stylových věcí z druhé ruky. Chceš zjistit, jak to funguje? V tom případě čti dál." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vinted?", Claude could identify the brand as of October 2026. Vinted is an online marketplace for buying, selling, and exchanging second-hand clothing, shoes, and accessories, founded in Lithuania and now operating across many European countries including the Czech Republic via vinted.cz. Best known for Peer-to-peer resale of used clothing with no seller fees.
When asked "Best brands similar to Vinted?", Claude would recommend Vinted as of October 2026. It's one of the largest and most popular platforms in Europe for second-hand fashion resale, so it would naturally come up for this category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vinted's main competitors in E-commerce: Depop (87/100), ThredUp (87/100), Poshmark (90/100), eBay (73/100), Facebook Marketplace (77/100).
Sources: Brand Analyzer scan
Vinted offers an online marketplace service where users can list, browse, and purchase second-hand clothing, fashion accessories, and other related items within a community-based platform.
Sources: Vinted official site
Vinted is a Lithuanian online marketplace for buying and selling second-hand fashion items, founded in 2008 and headquartered in Vilnius. It operates as a community-driven platform where individuals can list, browse, and purchase used clothing and accessories.
Sources: Vinted official site
Vinted has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 39, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vinted official site
Vinted was founded in 2008. Vinted operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vinted is headquartered in Vilnius. Vinted operates in the E-commerce category.
Sources: Wikidata
Vinted enables users to buy and sell second-hand clothing, accessories, and other fashion items through an online marketplace. Sellers can list unwanted items, and buyers can browse thousands of brands and styles, facilitating a community-based exchange of pre-owned goods.
Sources: Vinted official site
Vinted scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vinted official site
Vinted is known for being a leading online marketplace dedicated to second-hand fashion, offering a large community-driven platform where thousands of brands and styles of used clothing can be bought and sold.
Sources: Vinted official site
Vinted can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vinted official site
Vinted is used by people who want to sell unwanted clothing and items, as well as those seeking stylish, affordable second-hand fashion-primarily fashion-conscious consumers across various age groups.
Sources: Vinted official site
Vinted's popularity stems from its ability to connect a large community of buyers and sellers in one platform, making it easy and affordable to find stylish second-hand clothing and accessories from thousands of brands.
Sources: Vinted official site
Vinted scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vinted has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #11,119 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vinted from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vinted: VINEBOX (89/100), Viltrox (89/100), Vinted (89/100), VTEX (89/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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