A app tudo-em-um para segunda mão
Vinted (vinted.pt) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, in the 98th percentile of 26232 E-commerce brands.
Vinted is a Lithuanian online marketplace, founded in 2008 and headquartered in Vilnius, for buying and selling second-hand fashion. It connects a large community of buyers and sellers, offering thousands of brands and clothing items with the aim of making second-hand fashion simple, affordable, and sustainable. Vinted positions itself as a leading platform in the second-hand fashion space, targeting consumers who are conscious of sustainability and value in clothing and accessories.
| Brand Name | Vinted |
|---|---|
| Domain | vinted.pt |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2008 |
| Headquarters | Vilnius |
| Main Competitors | Depop (87/100), ThredUp (87/100), Poshmark (90/100), Vestiaire Collective (80/100), eBay (73/100), Wallapop (92/100), Rebelle |
Moz Domain Authority 33/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #13,006 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Vinted has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Uma comunidade, milhares de marcas e muito estilo em segunda mão. Queres começar? Explicamos-te como funciona." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, Angular.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Vinted?", Claude could identify the brand as of September 2026. Vinted is a Lithuanian-founded online marketplace for buying, selling, and swapping second-hand clothing and accessories, with vinted.pt being its Portuguese localized site. It has grown into one of Europe's largest peer-to-peer fashion resale platforms, letting users list items Best known for Peer-to-peer second-hand clothing marketplace.
When asked "Best brands similar to Vinted?", Claude would recommend Vinted as of September 2026. It's one of the most popular and widely used platforms in Europe for buying and selling used clothes, making it a natural recommendation for similar e-commerce services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vinted's main competitors in E-commerce: Depop (87/100), ThredUp (87/100), Poshmark (90/100), Vestiaire Collective (80/100), eBay (73/100).
Sources: Brand Analyzer scan
Vinted offers an online marketplace service for buying and selling second-hand clothing, accessories, and other fashion items. Users can list items for sale, browse listings from other community members, and complete purchases through the platform, which serves as an intermediary connecting sellers and buyers of used fashion goods.
Sources: Vinted official site
Vinted is a Lithuanian online marketplace dedicated to second-hand fashion. Founded in 2008 and headquartered in Vilnius, it connects a community of buyers and sellers who trade used clothing, accessories, and other fashion items. The platform is described as a leading second-hand fashion marketplace that combines community, brand variety, and ease of use to give clothing a second life.
Sources: Vinted official site
Vinted has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 39, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vinted official site
Vinted was founded in 2008. Vinted operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vinted is headquartered in Vilnius. Vinted operates in the E-commerce category.
Sources: Wikidata
Vinted operates an online platform where individuals can list, browse, and buy second-hand clothing, accessories, and other fashion-related items. It facilitates transactions between private sellers and buyers, aiming to make buying and selling used fashion simple, accessible, and sustainable. The site provides guidance on how the process works, from listing items to completing purchases within its community-driven marketplace.
Sources: Vinted official site
Vinted scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vinted official site
Vinted can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vinted official site
Vinted is used by consumers who are conscious of fashion and sustainability and who wish to buy or sell clothing, accessories, and other second-hand items at affordable prices. This includes both individuals looking to purchase pre-owned fashion items and those looking to sell items they no longer need.
Sources: Vinted official site
Vinted is known for being a large online second-hand fashion marketplace that connects a wide community of buyers and sellers, offering thousands of brands and clothing items at accessible prices. It is recognized for popularizing peer-to-peer resale of used clothing and for its community-based approach to sustainable fashion.
Sources: Vinted official site
Vinted's popularity stems from its large community of buyers and sellers, wide variety of brands and items available in second-hand condition, and its focus on making fashion resale simple, affordable, and sustainable. Its positioning as a leading platform in the second-hand fashion space, combined with ease of use, appeals to consumers who prioritize sustainability and value.
Sources: Vinted official site
Vinted scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vinted has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #13,006 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vinted from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vinted: Vinted (89/100), VINEBOX (89/100), VTEX (89/100), Waterpik (89/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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