Steun vluchtelingen, bouw aan toekomst
VluchtelingenWerk (vluchtelingenwerk.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 36th percentile of 13114 Non-profit brands.
VluchtelingenWerk is a Dutch non-profit organization that supports refugees in the Netherlands, guiding them from arrival to establishing a new life. It provides practical assistance and advocates for refugees' interests to help them feel welcome and integrated into Dutch society. The organization relies on donations and volunteers to carry out its work, positioning itself as a leading Dutch organization dedicated to refugee support and advocacy.
| Brand Name | VluchtelingenWerk |
|---|---|
| Domain | vluchtelingenwerk.nl |
| Industry | Non-profit, Government |
| Main Competitors | Stichting Vluchteling, Rode Kruis, UNHCR (83/100), Amnesty International, Oxfam Novib (82/100), Save the Children |
Moz Domain Authority 53/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #255,681 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Met jouw steun staan wij klaar voor vluchtelingen. Want niemand vlucht vrijwillig. Help je mee? Doneer of word ook vrijwilliger." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is VluchtelingenWerk?", Claude could identify the brand as of October 2026. VluchtelingenWerk Nederland is a Dutch non-profit organization that supports refugees and asylum seekers throughout the Netherlands, offering legal guidance, integration assistance, and advocacy for their rights. It works with volunteers and professionals to help refugees navigat Best known for being the leading Dutch organization providing legal and practical support to refugees and asylum seekers.
When asked "Best brands similar to VluchtelingenWerk?", Claude would recommend VluchtelingenWerk as of October 2026. It's the most prominent and established refugee support organization in the Netherlands, so it would naturally come up when discussing similar non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
VluchtelingenWerk's main competitors in Non-profit: UNHCR (83/100), Oxfam Novib (82/100).
Sources: Brand Analyzer scan
VluchtelingenWerk is a Dutch non-profit organization that supports refugees in the Netherlands from the moment of their arrival through to their integration into society. It also advocates for refugees' rights and interests, relying on donations and volunteers to fund and carry out its activities.
Sources: VluchtelingenWerk official site
VluchtelingenWerk has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: VluchtelingenWerk official site
VluchtelingenWerk provides direct, practical support to refugees in the Netherlands, helping them navigate the process of settling into a new country and building a future. It also engages in advocacy work on behalf of refugees to ensure they are welcomed and included in Dutch society, using contributions from donors and the efforts of volunteers.
Sources: VluchtelingenWerk official site
VluchtelingenWerk scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: VluchtelingenWerk official site
VluchtelingenWerk serves refugees in the Netherlands who need support adjusting to and integrating into Dutch society. It also engages Dutch citizens, donors, and volunteers who wish to contribute to helping refugees through financial donations or volunteer work.
Sources: VluchtelingenWerk official site
VluchtelingenWerk is known for being a leading Dutch organization dedicated to guiding refugees from their arrival in the Netherlands through to their participation in society, combining practical assistance with advocacy on refugees' behalf.
Sources: VluchtelingenWerk official site
VluchtelingenWerk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: VluchtelingenWerk official site
VluchtelingenWerk scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
VluchtelingenWerk has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #255,681 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify VluchtelingenWerk from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to VluchtelingenWerk: Valstybinių miškų urėdija (74/100), VillageCare (74/100), VOICE (74/100), VSCDA (74/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.