Award-winning Upper Valley news coverage
Valley News (vnews.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 89th percentile of 19672 Media & Entertainment brands.
Valley News is a daily newspaper founded in 1952, serving Lebanon, New Hampshire and White River Junction, Vermont, and owned by Newspapers of New England. It provides local news, sports, arts and life coverage, opinion pieces, government reporting, and digital features such as puzzles and games. The publication aims to deliver award-winning, in-depth journalism while fostering community connection throughout the Upper Valley region.
| Brand Name | Valley News |
|---|---|
| Domain | vnews.com |
| Industry | Media & Entertainment |
| Founded | 1952 |
| Headquarters | Lebanon, New Hampshire |
| Parent Company / Owner | Newspapers of New England |
| Main Competitors | Concord Monitor, Rutland Herald (75/100), Burlington Free Press (76/100), The Keene Sentinel, Boston Globe (88/100), VTDigger (84/100) |
Moz Domain Authority 67/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #85,126 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Valley News appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Most Read Sports Arts & Life Opinion Local Government Puzzles Cross|Word An approachable redesign to a classic. Explore our “hints.” Play Now > Really Bad Chess …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Valley News?", Claude could identify the brand as of October 2026. Valley News is a daily newspaper serving the Upper Valley region of New Hampshire and Vermont, based in West Lebanon, NH, covering local news, politics, and community events. Best known for Regional daily newspaper covering the Upper Valley area of NH and VT.
When asked "Best brands similar to Valley News?", Claude would not surface Valley News as of October 2026. It's a solid regional paper but too localized to be a go-to recommendation for broader media and entertainment brand comparisons.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Valley News's main competitors in Media & Entertainment: Rutland Herald (75/100), Burlington Free Press (76/100), Boston Globe (88/100), VTDigger (84/100).
Sources: Brand Analyzer scan
Valley News offers local news coverage spanning sports, arts and life, opinion, and local government reporting. It also provides digital entertainment features including a crossword puzzle, a chess variant called 'Really Bad Chess,' and a digital jigsaw puzzle game called 'Flipart,' accessible through unlimited digital subscription access.
Sources: Valley News official site
Valley News has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 62, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Valley News official site
Valley News was founded in 1952. Valley News operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Valley News scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Valley News official site
Valley News is a daily newspaper founded in 1952 that serves Lebanon, New Hampshire and White River Junction, Vermont, in the Upper Valley region. It is owned by Newspapers of New England and provides local news coverage alongside digital features like puzzles and games.
Sources: Valley News official site
Valley News delivers daily local news coverage including sports, arts and life, opinion, and local government reporting for the Upper Valley region. It also offers digital features such as puzzles and games, including crosswords, chess variants, and digital jigsaw puzzles, alongside its news content.
Sources: Valley News official site
Valley News can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Valley News official site
Valley News is owned by or part of Newspapers of New England. Valley News operates in the Media & Entertainment category.
Sources: Wikidata
Valley News is used by local residents and community members in the Upper Valley region, including Lebanon, New Hampshire and White River Junction, Vermont, who seek reliable local news, government updates, sports coverage, and entertainment such as puzzles and games.
Sources: Valley News official site
Valley News is known for its in-depth, award-winning local news coverage of the Upper Valley region spanning Lebanon, New Hampshire and White River Junction, Vermont. It is also recognized for offering a mix of traditional journalism-covering local government, sports, and arts-combined with digital entertainment features like crosswords and puzzle games.
Sources: Valley News official site
Valley News scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Valley News has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #85,126 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Valley News from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Valley News: VML (86/100), Viva.co.id (86/100), Vogue Business (86/100), British Vogue (86/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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