Handcrafted fragrance for every mood
Voluspa (voluspa.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 96th percentile of 21916 E-commerce brands.
Voluspa is a fragrance brand offering sustainably crafted, handcrafted scented candles, oil diffusers, and eau de parfum. The brand emphasizes distinctive, mood-driven fragrance profiles designed for self-expression, positioning itself as a premium alternative to mass-market fragrance products. Voluspa targets style-conscious consumers interested in home decor and quality fragrance for personal use or gifting.
| Brand Name | Voluspa |
|---|---|
| Domain | voluspa.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Diptyque (89/100), NEST New York (70/100), Jo Malone London (87/100), Yankee Candle (83/100), Capri Blue, Bath & Body Works (84/100), Le Labo (83/100) |
Moz Domain Authority 58/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #411,241 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Voluspa has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Express yourself with our sustainable, handcrafted fragrances, including scented candles, oil diffusers, and eau de parfum that capture every mood." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Voluspa?", Claude could identify the brand as of September 2026. Voluspa is a lifestyle brand known for luxury scented candles and home fragrance products, using coconut wax blends and packaging with decorative, often Japanese-inspired designs. Best known for Luxury scented candles in decorative jars, especially their coconut wax blend and Japonica line.
When asked "Best brands similar to Voluspa?", Claude would recommend Voluspa as of September 2026. It's a well known name in the premium home fragrance space, often mentioned alongside brands like Nest and Diptyque.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Voluspa's main competitors in E-commerce: Diptyque (89/100), NEST New York (70/100), Jo Malone London (87/100), Yankee Candle (83/100), Bath & Body Works (84/100).
Sources: Brand Analyzer scan
Voluspa offers scented candles, oil diffusers, and eau de parfum. These products are described as sustainably crafted and handcrafted, featuring distinctive fragrance profiles designed to evoke different moods.
Sources: Voluspa official site
Voluspa has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 59, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Voluspa official site
Voluspa scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Voluspa official site
Voluspa is a premium fragrance brand that produces sustainably crafted, handcrafted scented candles, oil diffusers, and eau de parfum. It positions itself in the home fragrance and personal fragrance market, offering distinctive, mood-driven scent profiles aimed at consumers seeking self-expression through fragrance.
Sources: Voluspa official site
Voluspa designs and sells handcrafted, sustainably produced fragrance products, including scented candles, oil diffusers, and eau de parfum. Its products are marketed around distinctive fragrance profiles meant to capture different moods, allowing customers to express personal style through home and personal scents.
Sources: Voluspa official site
Voluspa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Voluspa official site
Voluspa is known for its handcrafted, sustainably made scented candles and other fragrance products featuring distinctive, mood-driven scent profiles not typically found in mass-market brands. The brand is associated with premium home fragrance and personal expression through scent.
Sources: Voluspa official site
Voluspa's products are used by style-conscious consumers who value home decor, personal self-expression, and sustainable, high-quality fragrance items. These customers use the products for personal enjoyment or as gifts.
Sources: Voluspa official site
Voluspa scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Voluspa has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #411,241 (Tranco). In a live check, Claude could already identify Voluspa from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Voluspa: Volcom (88/100), Vision Express (88/100), Vornado (88/100), Warlord Games (88/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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