Making the world play
Voodoo (voodoo.com) scores 55 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Media & Entertainment brands, Technology brands, in the 3rd percentile of 24733 Media & Entertainment brands.
Voodoo is a mobile game publisher and technology company specializing in hyper-casual and casual games and apps. It combines data-driven game design with rapid prototyping to create simple, entertaining mobile experiences aimed at achieving massive global scale. Voodoo positions itself as a leading publisher in this space, serving both end users seeking accessible entertainment and game developers or studios seeking publishing support.
| Brand Name | Voodoo |
|---|---|
| Domain | voodoo.com |
| Industry | Media & Entertainment, Technology |
| Main Competitors | Supercell (94/100), King (89/100), Zynga (95/100), Playrix (88/100), Rovio (89/100), AppLovin (Lion Studios) (95/100), Ketchapp (79/100), Gameloft (92/100) |
Moz Domain Authority 40/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Voodoo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The following error was encountered while trying to retrieve the URL: <http://voodoo.com/>" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Voodoo?", Claude could identify the brand as of October 2026. Voodoo is a French mobile gaming company known for publishing hyper-casual games with simple mechanics and massive download numbers, such as Helix Jump and Paper.io. It has grown into one of the largest mobile game publishers globally, also expanding into hybrid-casual and casual Best known for Publishing hit hyper-casual mobile games like Helix Jump, Paper.io, and Crossy Road successors with billions of downloads.
When asked "Best brands similar to Voodoo?", Claude would recommend Voodoo as of October 2026. Voodoo is a top-tier name in mobile gaming and would naturally come up when discussing leading hyper-casual or mobile game publishers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Voodoo's main competitors in Media & Entertainment: Supercell (94/100), King (89/100), Zynga (95/100), Playrix (88/100), Rovio (89/100).
Sources: Brand Analyzer scan
Voodoo has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 22, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Voodoo official site
Voodoo scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Voodoo official site
Voodoo offers hyper-casual and casual mobile games and apps, along with publishing services that support other game developers and studios in distributing their games to a global audience.
Sources: Voodoo official site
Voodoo is a mobile game publisher and technology company that specializes in creating hyper-casual and casual games and apps for a global audience.
Sources: Voodoo official site
Voodoo develops and publishes simple, fun mobile games and apps, using data-driven design and rapid prototyping to test and scale titles for a worldwide audience. It also provides publishing support to other game developers and studios looking to distribute their games broadly.
Sources: Voodoo official site
Voodoo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Voodoo official site
Voodoo is known for publishing hyper-casual and casual mobile games that reach massive global audiences, leveraging rapid prototyping and data-driven design to identify games with wide appeal.
Sources: Voodoo official site
Voodoo's games and apps are used by mobile device users around the world seeking quick, accessible entertainment. Additionally, game developers and studios use Voodoo's publishing services to distribute their games globally.
Sources: Voodoo official site
Voodoo scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Voodoo has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Voodoo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Voodoo: Vandenhoeck & Ruprecht Verlage (55/100), Roblox Game Developer Portfolio (55/100), WebGrab+Plus (55/100), 9anime (54/100).
A step up - brands to learn from: Zinda Magazine (56/100), Zeneverzum (56/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.