We get all the breaks
WakeMed (wakemed.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, in the 83rd percentile of 7864 Healthcare brands.
WakeMed is a healthcare system based in Raleigh, North Carolina, founded in 1961. It provides high-quality, compassionate healthcare services to the communities it serves through a network of hospitals, physician practices, and specialized care facilities. WakeMed positions itself as a trusted, community-centered provider offering accessible medical treatment close to home for patients and families in its service area.
| Brand Name | WakeMed |
|---|---|
| Domain | wakemed.org |
| Industry | Healthcare |
| Founded | 1961 |
| Headquarters | Raleigh |
| Main Competitors | Duke Health (88/100), UNC Health, Novant Health (85/100), Atrium Health (89/100), Cone Health (77/100) |
Moz Domain Authority 56/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #105,908 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
WakeMed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide high-quality, compassionate healthcare services to the communities it serves." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, Instagram, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is WakeMed?", Claude could identify the brand as of September 2026. WakeMed is a large not-for-profit healthcare system based in Raleigh, North Carolina, operating multiple hospitals and facilities across Wake County, including a major trauma center and children's hospital services. Best known for Being the leading hospital and trauma care system serving Raleigh and Wake County, North Carolina.
When asked "Best brands similar to WakeMed?", Claude would recommend WakeMed as of September 2026. It's a well-established, major regional health system with a strong reputation for emergency and trauma care, so it would come up naturally in discussions of top healthcare providers in the Raleigh area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WakeMed's main competitors in Healthcare: Duke Health (88/100), Novant Health (85/100), Atrium Health (89/100), Cone Health (77/100).
Sources: Brand Analyzer scan
WakeMed is a healthcare system based in Raleigh, North Carolina, founded in 1961. It operates hospitals and physician practices to provide medical care to communities in its region.
Sources: WakeMed official site
WakeMed has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 29, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WakeMed official site
WakeMed was founded in 1961. WakeMed operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WakeMed is headquartered in Raleigh. WakeMed operates in the Healthcare category.
Sources: Wikidata
WakeMed provides high-quality, compassionate healthcare services, including hospital care and physician services, to patients and families in the communities it serves.
Sources: WakeMed official site
WakeMed offers hospital care, physician services, and a range of healthcare facilities and specialized medical services to patients and families in its community.
Sources: WakeMed official site
WakeMed scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WakeMed official site
WakeMed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WakeMed official site
WakeMed is used by patients, families, and visitors seeking hospital care, physician services, and healthcare information within their local community in the Raleigh, North Carolina area.
Sources: WakeMed official site
WakeMed is known for being a community-focused healthcare system in the Raleigh, North Carolina area, offering a network of hospitals and physician practices for comprehensive medical care.
Sources: WakeMed official site
WakeMed scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WakeMed has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #105,908 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WakeMed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WakeMed: HealthEquity (83/100), Vitality (83/100), World Cancer Research Fund (83/100), WebPT (83/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.