America's Newspaper
The Washington Times (washingtontimes.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 78th percentile of 11560 Media & Entertainment brands.
The Washington Times is an American broadsheet newspaper based in Washington, D.C., founded in 1982. Owned by the Unification Church, it delivers breaking news and commentary on political and world affairs, targeting politically engaged American readers. The paper positions itself as a trusted source for national and international news, offering in-depth political coverage, analysis, and multimedia content with a distinctly American perspective.
| Brand Name | The Washington Times |
|---|---|
| Domain | washingtontimes.com |
| Industry | Media & Entertainment |
| Founded | 1982 |
| Headquarters | Washington, D.C. |
| Parent Company / Owner | Unification Church |
| Main Competitors | The Washington Post (91/100), The New York Times (83/100), The Wall Street Journal (89/100), Fox News (83/100), New York Post (94/100), National Review (82/100), The Daily Caller (92/100), Breitbart News (92/100) |
Moz Domain Authority 89/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #5,221 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Washington Times appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Washington Times delivers breaking news and commentary on the issues that affect the future of our nation." (Meta description: 18 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Washington Times?", Claude could identify the brand as of September 2026. The Washington Times is a daily newspaper based in Washington, D.C., founded in 1982 by Unification Church leader Sun Myung Moon, known for its politically conservative editorial stance and coverage of U.S. politics and national affairs. Best known for Being a conservative-leaning daily newspaper covering U.S. politics and government.
When asked "Best brands similar to The Washington Times?", Claude would recommend The Washington Times as of September 2026. It's a well-known conservative news outlet often cited alongside other major U.S. political publications, so it would come up in relevant discussions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Washington Times's main competitors in Media & Entertainment: The Washington Post (91/100), The New York Times (83/100), The Wall Street Journal (89/100), Fox News (83/100), New York Post (94/100).
Sources: Brand Analyzer scan
The Washington Times is an American broadsheet newspaper published in Washington, D.C., founded in 1982. It is owned by the Unification Church and focuses on delivering breaking news and commentary on political and national issues.
Sources: The Washington Times official site
The Washington Times has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 67, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Washington Times official site
The Washington Times was founded in 1982. The Washington Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Washington Times is headquartered in Washington, D.C.. The Washington Times operates in the Media & Entertainment category.
Sources: Wikidata
The Washington Times scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Washington Times official site
The Washington Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Washington Times official site
The Washington Times offers news articles, political commentary, analysis, and multimedia content covering national and international affairs, available through its website and print publication.
Sources: The Washington Times official site
The Washington Times is owned by or part of Unification Church. The Washington Times operates in the Media & Entertainment category.
Sources: Wikidata
The Washington Times is used by politically engaged American readers who seek news, commentary, and analysis on national and international political affairs.
Sources: The Washington Times official site
The Washington Times is known for its coverage of American politics and national affairs, offering commentary and analysis from a distinct American perspective as a broadsheet newspaper based in the nation's capital.
Sources: The Washington Times official site
The Washington Times scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Washington Times has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (50/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #5,221 (Tranco) and a Moz Domain Authority of 89/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Washington Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Washington Times: WAPT Channel 16 (84/100), TecMundo (84/100), Wildgoose (84/100), WHDH 7News (84/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.