De betrouwbare manier om vakmensen in te huren
Werkspot (werkspot.nl) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Real Estate brands, in the 75th percentile of 19184 Other brands.
Werkspot is a Dutch online platform, founded in 2005 and headquartered in Amsterdam, that connects homeowners with local craftsmen for home improvement, renovation, and repair jobs. Users can post a job for free and receive proposals from nearby professionals, allowing them to compare profiles and select a suitable tradesperson. The platform is owned by People Incorporated and positions itself as a trusted service for finding qualified craftsmen in the Netherlands.
| Brand Name | Werkspot |
|---|---|
| Domain | werkspot.nl |
| Industry | Other, Real Estate |
| Founded | 2005 |
| Headquarters | Amsterdam |
| Parent Company / Owner | People Incorporated |
| Main Competitors | Trustoo, HomeDeal, MyHammer (78/100), Houzz (90/100), HomeAdvisor (80/100), Fixando (77/100) |
Moz Domain Authority 45/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #141,699 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Werkspot has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Heb je een klus in of om het huis liggen? Laat het over aan een echte vakman. Plaats je klus gratis op Werkspot en ontvang voorstellen van vakmannen bij jou in de buurt." (Meta description: 33 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Werkspot?", Claude could identify the brand as of September 2026. Werkspot is a Dutch online platform that connects homeowners with local professionals for home improvement and repair jobs, such as plumbers, painters, and contractors. Users post a job description and receive quotes from multiple registered tradespeople. Best known for Being a leading Dutch marketplace for finding and comparing home renovation and repair professionals.
When asked "Best brands similar to Werkspot?", Claude would recommend Werkspot as of September 2026. It's one of the most widely used platforms in the Netherlands for hiring local tradespeople, so it's a natural mention for anyone looking for similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Werkspot's main competitors in Other: MyHammer (78/100), Houzz (90/100), HomeAdvisor (80/100), Fixando (77/100).
Sources: Brand Analyzer scan
Werkspot offers an online platform where homeowners can post home-related jobs for free and receive proposals from local craftsmen. The service covers various types of household work, including renovations, repairs, and other maintenance tasks in and around the house, connecting users with vakmensen (craftsmen) in their area.
Sources: Werkspot official site
Werkspot is a Dutch online marketplace that connects homeowners with local craftsmen for jobs in and around the house. Founded in 2005 and based in Amsterdam, it allows users to post a job for free and receive offers from tradespeople in their area. The platform is owned by People Incorporated and operates primarily in the Netherlands, serving as an intermediary between homeowners seeking repairs or renovations and independent craftsmen or small businesses offering such services.
Sources: Werkspot official site
Werkspot has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 61, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Werkspot official site
Werkspot was founded in 2005. Werkspot operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Werkspot is headquartered in Amsterdam. Werkspot operates in the Other category.
Sources: Wikidata
Werkspot enables homeowners to post home improvement, repair, or renovation jobs for free on its website. Local craftsmen then respond with proposals, and users can compare these professionals' profiles, reviews, and offers before choosing whom to hire. The platform acts as a matchmaking service, facilitating contact between people needing work done and vetted tradespeople in their vicinity across the Netherlands.
Sources: Werkspot official site
Werkspot scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Werkspot official site
Werkspot can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Werkspot official site
Werkspot is used by homeowners and private individuals in the Netherlands who need reliable craftsmen for renovations, repairs, or other home-related jobs. It also serves independent tradespeople and small businesses who use the platform to find new clients and job opportunities.
Sources: Werkspot official site
Werkspot is known for being a leading Dutch platform where homeowners can find and compare local craftsmen for household jobs such as renovations and repairs. It is recognized for its free job-posting model, where users receive multiple proposals from tradespeople and can select based on profile comparisons.
Sources: Werkspot official site
Werkspot is owned by or part of People Incorporated. Werkspot operates in the Other category.
Sources: Wikidata
Werkspot is popular because it offers a free, simple way for homeowners to find local craftsmen for household jobs, allowing them to receive multiple proposals and compare professionals before hiring. This convenience and cost-free access appeal to Dutch homeowners looking for reliable tradespeople.
Sources: Werkspot official site
Werkspot scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Werkspot has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is trust (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #141,699 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Werkspot from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Werkspot: WellnessMats (80/100), WeForest (80/100), Werner & Mertz (80/100), Werner Sobek AG (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zucchetti (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.