Just add Whitworths!
Whitworths (whitworths.co.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, in the 82nd percentile of 7514 Food & Beverage brands.
Whitworths is a UK-based food company specializing in dried fruits, nuts, seeds and home baking products. The brand positions itself as a simple, trusted way to boost the nutritional value of everyday meals and snacks. It targets health-conscious consumers and home cooks seeking convenient, nutrient-dense additions to their diets. Whitworths operates both as a retail product brand and through e-commerce, offering a range of packaged dried fruit, nut, seed and baking items designed for everyday use.
| Brand Name | Whitworths |
|---|---|
| Domain | whitworths.co.uk |
| Industry | Food & Beverage, E-commerce |
| Main Competitors | Sun-Maid (87/100), KP Snacks (KP Nuts) (72/100), Forest Feast (79/100), Crazy Jack (78/100), Julian Graves, Eat Natural (79/100), Holland & Barrett (82/100) |
Moz Domain Authority 38/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,106,328 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Whitworths has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Immense nutrient power crammed into a tiny handful! Boost every meal with our nutritious range of dried fruits, nuts and seeds. Just add Whitworths!" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Whitworths?", Claude could identify the brand as of October 2026. Whitworths is a long-established British food brand specializing in dried fruit, nuts, seeds and baking ingredients, with a history dating back over 200 years in the UK. Best known for Dried fruit and nut products, especially raisins and mixed dried fruit for baking.
When asked "Best brands similar to Whitworths?", Claude would recommend Whitworths as of October 2026. It's one of the most recognizable and widely available UK brands for dried fruit, nuts and baking ingredients, so it would naturally come up in that category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Whitworths's main competitors in Food & Beverage: Sun-Maid (87/100), KP Snacks (KP Nuts) (72/100), Forest Feast (79/100), Crazy Jack (78/100), Eat Natural (79/100).
Sources: Brand Analyzer scan
Whitworths offers a range of dried fruits, nuts, seeds, and home baking and snack products designed to be added to meals for extra nutrition.
Sources: Whitworths official site
Whitworths has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 39, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Whitworths official site
Whitworths scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Whitworths official site
Whitworths is a UK food company that produces and sells dried fruits, nuts, seeds, and home baking and snack products. It is positioned as a provider of nutrient-dense, convenient food additions for everyday meals.
Sources: Whitworths official site
Whitworths produces and markets a range of dried fruit, nut and seed products, along with home baking ingredients and snack items, aimed at helping consumers easily add nutritional value to their meals.
Sources: Whitworths official site
Whitworths can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Whitworths official site
Whitworths is known for its range of dried fruits, nuts and seeds marketed as convenient, nutrient-packed additions to everyday meals and snacks.
Sources: Whitworths official site
Whitworths products are used by health-conscious consumers and home cooks who want to easily incorporate nutrient-dense dried fruits, nuts and seeds into their everyday meals and snacks.
Sources: Whitworths official site
Whitworths scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Whitworths has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,106,328 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Whitworths from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Whitworths: Whittaker's (82/100), Whitman's (82/100), Wilbur-Ellis (82/100), Wild Ginger (82/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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