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Wiltshire Times (wiltshiretimes.co.uk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 39th percentile of 28848 Media & Entertainment brands.
Wiltshire Times is a regional newspaper in England serving the Wiltshire and Chippenham area. Owned by Newsquest Media Group and headquartered in Trowbridge, it provides local news, sport, and lifestyle coverage alongside community notices and classifieds. The publication positions itself as a trusted local information source for residents and businesses in the region, leveraging Newsquest's established media network to deliver community-focused content.
| Brand Name | Wiltshire Times |
|---|---|
| Domain | wiltshiretimes.co.uk |
| Industry | Media & Entertainment |
| Headquarters | Trowbridge |
| Parent Company / Owner | Newsquest |
| Main Competitors | Swindon Advertiser (82/100), Gazette and Herald (78/100), BBC Wiltshire (95/100), Salisbury Journal (80/100), Somerset Live (82/100), ITV News West Country (93/100) |
Moz Domain Authority 58/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #235,098 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Wiltshire Times appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Wiltshire Times" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wiltshire Times?", Claude could identify the brand as of October 2026. Wiltshire Times is a long-running local newspaper serving Trowbridge and the wider Wiltshire area in England, covering local news, sport, and community events both in print and online. It is owned by Newsquest Media Group, one of the UK's largest regional press publishers. Best known for being a local newspaper for Trowbridge and Wiltshire covering regional news and community stories.
When asked "Best brands similar to Wiltshire Times?", Claude would not surface Wiltshire Times as of October 2026. It's a solid regional newspaper but too locally focused to come up when discussing major or notable media and entertainment brands generally.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wiltshire Times's main competitors in Media & Entertainment: Swindon Advertiser (82/100), Gazette and Herald (78/100), BBC Wiltshire (95/100), Salisbury Journal (80/100), Somerset Live (82/100).
Sources: Brand Analyzer scan
Wiltshire Times is a regional newspaper in England that covers news for the Wiltshire and Chippenham area. It is owned by Newsquest Media Group and is headquartered in Trowbridge. The publication serves as a local news outlet, delivering news, sport, and lifestyle content specific to its regional readership.
Sources: Wiltshire Times official site
Wiltshire Times has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 46, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wiltshire Times official site
Wiltshire Times is headquartered in Trowbridge. Wiltshire Times operates in the Media & Entertainment category.
Sources: Wikidata
Wiltshire Times delivers local news, sport, and lifestyle coverage to residents of Wiltshire and Chippenham. It provides community-focused content including classifieds and community notices, aiming to be a comprehensive and trusted source of regional information for its audience.
Sources: Wiltshire Times official site
Wiltshire Times offers local news reporting, sports coverage, lifestyle content, community notices, and classifieds specific to the Wiltshire and Chippenham area. These services are delivered through its website and likely print or digital publication formats as part of the Newsquest Media Group network.
Sources: Wiltshire Times official site
Wiltshire Times scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Wiltshire Times official site
Wiltshire Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wiltshire Times official site
Wiltshire Times is used by local residents, businesses, and community members in Wiltshire and Chippenham who seek regional news, sports updates, lifestyle information, and community notices relevant to their area.
Sources: Wiltshire Times official site
Wiltshire Times is known for providing comprehensive local news coverage, sport reporting, and lifestyle content specific to the Wiltshire and Chippenham region. It is also recognized for its community notices and classifieds, as well as its affiliation with the Newsquest Media Group, a major regional publisher in the UK.
Sources: Wiltshire Times official site
Wiltshire Times is owned by or part of Newsquest. Wiltshire Times operates in the Media & Entertainment category.
Sources: Wikidata
Wiltshire Times scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wiltshire Times has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #235,098 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Wiltshire Times from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wiltshire Times: Will Ventures (74/100), Willax Televisión (74/100), Windpower Engineering & Development (74/100), Supermarket News (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.