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Wine in Black (wine-in-black.de) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Food & Beverage brands, in the 15th percentile of 27522 E-commerce brands.
Wine in Black is a German online retailer specializing in premium wines and champagnes from top winemakers. The company offers a daily curated selection of high-quality wines, aiming to make premium wine accessible and convenient to purchase online. It provides free shipping on orders from 90 euros and targets wine enthusiasts who value quality and convenience. Wine in Black positions itself within the e-commerce and food & beverage sectors, focusing on an easy, home-delivery shopping experience for discerning wine lovers.
| Brand Name | Wine in Black |
|---|---|
| Domain | wine-in-black.de |
| Industry | E-commerce, Food & Beverage |
| Main Competitors | Vinos (72/100), Hawesko (69/100), Vivino (91/100), Weinvorteil (68/100), Gelbe Punkt, Wine.com (78/100), Delinero |
Ranked #572,352 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Premium-Wein einfach online kaufen. Täglich ausgesuchte Weine und Champagner von Spitzen-Winzern. Versandkostenfrei schon ab 90 Euro bei Wine in Black." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wine in Black?", Claude could identify the brand as of October 2026. Wine in Black is a German online wine retailer that sells curated wines, often through daily or limited-time deals, targeting consumers who want good quality wine at discounted prices. Best known for Online wine sales in Germany with a focus on curated deals and discounted pricing.
When asked "Best brands similar to Wine in Black?", Claude would recommend Wine in Black as of October 2026. It's a recognizable player in the German online wine retail space, so it fits naturally when discussing similar wine e-commerce brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wine in Black's main competitors in E-commerce: Vinos (72/100), Hawesko (69/100), Vivino (91/100), Weinvorteil (68/100), Wine.com (78/100).
Sources: Brand Analyzer scan
Wine in Black has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 31, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Wine in Black official site
Wine in Black offers a daily-changing selection of premium wines and champagnes sourced from top winemakers, available for purchase through its online store. The company provides free shipping on orders of 90 euros or more.
Sources: Wine in Black official site
Wine in Black scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Wine in Black official site
Wine in Black is a German online wine retailer that sells premium wines and champagnes sourced from top winemakers. It operates as an e-commerce platform within the food and beverage category, offering curated selections to consumers who want to buy high-quality wine conveniently from home.
Sources: Wine in Black official site
Wine in Black sells premium wines and champagnes online, offering a daily-changing, curated selection from top winemakers. It provides an e-commerce platform where customers can browse and purchase these products, with free shipping available on orders over 90 euros.
Sources: Wine in Black official site
Wine in Black can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Wine in Black official site
Wine in Black is known for its daily curated selection of premium wines and champagnes from top winemakers, offered through an easy-to-use online shopping platform with free shipping starting at 90 euros.
Sources: Wine in Black official site
Wine in Black is used by wine lovers and connoisseurs who value quality and prefer to purchase premium wines and champagnes conveniently through an online platform rather than visiting physical stores.
Sources: Wine in Black official site
Wine in Black scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wine in Black has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #572,352 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Wine in Black from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wine in Black: Wilshire Wigs (66/100), HugeDomains (66/100), Winsupply (66/100), Woodsmith Plans (66/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.