Das große Wissensportal
wissen.de (wissen.de) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Media & Entertainment brands, in the 81st percentile of 32216 Education brands.
wissen.de is a German-language knowledge portal founded in 2000 and headquartered in Munich, operated by Wissen Media Verlag. It offers a lexicon, interactive knowledge quizzes, and guide articles covering topics such as nature, health, technology, and travel. The platform aims to inform and educate German-speaking users, including students and lifelong learners, by presenting complex scientific and everyday topics in an accessible format, combining educational content with entertainment elements like quizzes.
| Brand Name | wissen.de |
|---|---|
| Domain | wissen.de |
| Industry | Education, Media & Entertainment |
| Founded | 2000 |
| Headquarters | Munich |
| Parent Company / Owner | Wissen Media Verlag |
| Main Competitors | Wikipedia (86/100), Duden (84/100), Brockhaus (75/100), Planet Wissen (65/100), Spektrum.de (78/100), GEO (77/100) |
Moz Domain Authority 59/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
wissen.de has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "wissen.de - Das große Wissensportal mit Wissenstests, Lexikon-Artikeln, Ratgebern und spannenden Beiträgen zu Natur, Gesundheit, Technik, Reisen und mehr." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is wissen.de?", Claude could identify the brand as of November 2026. wissen.de is a German online knowledge portal that offers dictionaries, encyclopedic articles, and general reference content covering topics like language, history, science, and current events. It's operated by Wissenmedia, part of the Bertelsmann group, and is similar in spirit Best known for being a German-language online encyclopedia and dictionary portal.
When asked "Best brands similar to wissen.de?", Claude would recommend wissen.de as of November 2026. It's a well-known German reference site, so I'd mention it if someone asked for German-language knowledge or dictionary resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
wissen.de's main competitors in Education: Wikipedia (86/100), Duden (84/100), Brockhaus (75/100), Planet Wissen (65/100), Spektrum.de (78/100).
Sources: Brand Analyzer scan
wissen.de offers a lexicon of articles, interactive knowledge tests and quizzes, and guide (ratgeber) content covering topics such as nature, health, technology, and travel, all aimed at educating and engaging readers.
Sources: wissen.de official site
wissen.de is a German-language online knowledge portal founded in 2000 and based in Munich, operated by Wissen Media Verlag. It combines a lexicon, knowledge quizzes, and guide articles covering subjects like nature, health, technology, and travel, aiming to inform and educate a broad German-speaking audience.
Sources: wissen.de official site
wissen.de has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 49, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: wissen.de official site
wissen.de was founded in 2000. wissen.de operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
wissen.de is headquartered in Munich. wissen.de operates in the Education category.
Sources: Wikidata
wissen.de provides educational content through a comprehensive lexicon, interactive knowledge tests, and guide articles. It covers topics including nature, science, health, technology, and travel, presenting complex subjects in an accessible way for readers seeking to learn or verify facts.
Sources: wissen.de official site
wissen.de scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: wissen.de official site
wissen.de is known for its combination of an extensive German-language lexicon with interactive knowledge quizzes and regularly updated guide articles, making it a go-to resource for general knowledge and trivia in German-speaking regions.
Sources: wissen.de official site
wissen.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: wissen.de official site
wissen.de is used by German-speaking individuals interested in expanding their general knowledge, including students, lifelong learners, and people curious about topics like nature, science, technology, health, and travel.
Sources: wissen.de official site
wissen.de is owned by or part of Wissen Media Verlag. wissen.de operates in the Education category.
Sources: Wikidata
wissen.de scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
wissen.de has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 59/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify wissen.de from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to wissen.de: Winnie (80/100), Wingolf (80/100), Wilfrid Laurier University (80/100), World Maritime University (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.