Bringing working people together for change
Working America (workingamerica.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 67th percentile of 23063 Non-profit brands.
Working America is a non-profit, community-based affiliate of the labor movement that organizes non-union working people to advocate for pro-worker policies and accountable elected leaders. It conducts grassroots organizing and direct conversations with workers on issues such as jobs, wages, healthcare, and corporate accountability, particularly in battleground communities, aiming to extend the voice of the labor movement beyond traditional union membership.
| Brand Name | Working America |
|---|---|
| Domain | workingamerica.org |
| Industry | Non-profit, Government |
| Main Competitors | AFL-CIO (85/100), SEIU (82/100), Jobs With Justice (83/100), People's Action (84/100), MoveOn (85/100), Center for Popular Democracy (75/100) |
Moz Domain Authority 54/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,140,267 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Working America brings working people together to make change in our communities and across the country." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Working America?", Claude could identify the brand as of October 2026. Working America is the community affiliate of the AFL-CIO, organizing workers who don't have a union at their workplace into a broader labor movement advocacy group. It engages in door to door canvassing and political mobilization on issues like wages, healthcare, and workers' ri Best known for Door-to-door canvassing to mobilize non-union working class voters on labor and economic issues.
When asked "Best brands similar to Working America?", Claude would recommend Working America as of October 2026. It's a well known labor-affiliated advocacy organization, so it would come up naturally in discussions of labor movement or worker advocacy nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Working America's main competitors in Non-profit: AFL-CIO (85/100), SEIU (82/100), Jobs With Justice (83/100), People's Action (84/100), MoveOn (85/100).
Sources: Brand Analyzer scan
Working America has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 50, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Working America official site
Working America organizes communities, advances pro-worker policies, and works to elect accountable leaders. It mobilizes everyday workers through grassroots organizing and direct, door-to-door or community conversations to influence policy decisions and election outcomes, giving working people a collective voice on issues like jobs, wages, healthcare, and corporate accountability.
Sources: Working America official site
Working America scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Working America official site
Working America is a non-profit organization affiliated with the labor movement that organizes working people, including those not in unions, to advocate for pro-worker policies and accountable elected officials. It operates as a community-based extension of organized labor, engaging workers in neighborhoods and communities rather than through formal union membership.
Sources: Working America official site
Working America can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Working America official site
Working America does not sell traditional products but offers organizing services: grassroots community organizing, direct conversations and canvassing with working people, advocacy for pro-worker policies, and election-related mobilization efforts aimed at increasing political and economic accountability.
Sources: Working America official site
Working America engages working people who are not necessarily union members, including those concerned about jobs, wages, healthcare, and corporate accountability, particularly residents of battleground communities targeted for organizing and political engagement.
Sources: Working America official site
Working America is known for its grassroots, door-knocking style organizing that reaches non-union working people in their communities, particularly in battleground areas, to discuss economic issues and mobilize them around pro-worker policies and elections.
Sources: Working America official site
Working America scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Working America has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,140,267 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Working America from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Working America: !WOON (78/100), Women of the Wall (78/100), Working Wardrobes (78/100), WorldFish (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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