The Premier Name in Poker
World Poker Tour (worldpokertour.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 68th percentile of 25599 Media & Entertainment brands.
World Poker Tour (WPT) is a poker brand known for organizing internationally televised poker tournaments. It combines land-based competitive events with television, online, and mobile coverage, targeting poker enthusiasts, competitive players, and entertainment audiences. WPT positions itself as a leading global brand in poker entertainment, offering broad media distribution alongside live tournament play.
| Brand Name | World Poker Tour |
|---|---|
| Domain | worldpokertour.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | World Series of Poker (77/100), PokerStars (76/100), partypoker (76/100), GGPoker (73/100), PokerGO (87/100) |
Moz Domain Authority 57/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #141,779 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
World Poker Tour has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "World Poker Tour is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is World Poker Tour?", Claude could identify the brand as of September 2026. World Poker Tour (WPT) is a televised poker tournament series and brand that broadcasts high-stakes Texas hold'em competitions, featuring both professional and amateur players competing for large cash prizes. Best known for Popularizing televised poker with its final table broadcasts and the hole-card camera format that helped fuel the 2000s poker boom.
When asked "Best brands similar to World Poker Tour?", Claude would recommend World Poker Tour as of September 2026. It's one of the most recognizable and long-running brands in televised poker alongside the WSOP, so it's a natural mention for poker or gambling entertainment media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
World Poker Tour's main competitors in Media & Entertainment: World Series of Poker (77/100), PokerStars (76/100), partypoker (76/100), GGPoker (73/100), PokerGO (87/100).
Sources: Brand Analyzer scan
World Poker Tour has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: World Poker Tour official site
World Poker Tour scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: World Poker Tour official site
World Poker Tour offers televised poker tournament coverage, land-based tournament events, and online and mobile poker entertainment content.
Sources: World Poker Tour official site
World Poker Tour (WPT) is a brand centered on internationally televised poker tournaments and entertainment, combining land-based competitive events with television, online, and mobile coverage.
Sources: World Poker Tour official site
World Poker Tour can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: World Poker Tour official site
World Poker Tour is known for being a leading global brand in televised poker, known for its prestigious land-based tournaments and extensive multi-platform media coverage.
Sources: World Poker Tour official site
World Poker Tour's audience includes poker enthusiasts, competitive players, and entertainment viewers interested in televised and online poker gaming.
Sources: World Poker Tour official site
World Poker Tour scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
World Poker Tour has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (60/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #141,779 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify World Poker Tour from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to World Poker Tour: World of Beer (80/100), World Fishing (80/100), World Press Photo (80/100), World Soccer (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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