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Worten (worten.pt) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, Other brands, in the 77th percentile of 21504 E-commerce brands.
Worten is a Portuguese electronics and home goods retail chain founded in 1996, headquartered in Carnaxide and owned by Sonae. It sells electronics, appliances, TVs, mobile phones, tablets, laptops, consoles, toys, and household items through its online store worten.pt and physical outlets. Worten also provides complementary services such as repairs, installations, financing, and free delivery, positioning itself as a leading Portuguese retailer combining competitive pricing with convenience and after-sales support.
| Brand Name | Worten |
|---|---|
| Domain | worten.pt |
| Industry | E-commerce, Technology |
| Founded | 1996 |
| Headquarters | Carnaxide |
| Parent Company / Owner | Sonae |
| Main Competitors | MediaMarkt (86/100), Fnac (78/100), PCDIGA (78/100), Rádio Popular (82/100), Amazon (88/100), El Corte Inglés (84/100) |
Moz Domain Authority 62/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #17,703 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Compra os melhores Eletrodomésticos, TVs, Telemóveis, Tablets, Portáteis, Consolas, Brinquedos e Artigos para a Casa em Worten.pt | Entregas Grátis" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Angular, Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Worten?", Claude could identify the brand as of October 2026. Worten is a Portuguese electronics and home appliances retailer, operating both physical stores and an e-commerce platform across Portugal and Spain, selling products like TVs, computers, smartphones, and household appliances. Best known for being Portugal's leading electronics and appliance retail chain.
When asked "Best brands similar to Worten?", Claude would recommend Worten as of October 2026. It's one of the most recognizable and widely used electronics retailers in Portugal, so it would naturally come up when discussing similar brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Worten's main competitors in E-commerce: MediaMarkt (86/100), Fnac (78/100), PCDIGA (78/100), Rádio Popular (82/100), Amazon (88/100).
Sources: Brand Analyzer scan
Worten offers electronics and home goods including televisions, mobile phones, tablets, laptops, gaming consoles, and small and large appliances, as well as toys and household articles. It also provides related services such as repairs, installations, financing, and free delivery for online orders.
Sources: Worten official site
Worten is a Portuguese electronics and home goods retail chain, founded in 1996 and headquartered in Carnaxide, Portugal. It is owned by Sonae, a major Portuguese multinational holding company. Worten operates both physical stores and an online platform (worten.pt) that sells consumer electronics, appliances, and related products across Portugal.
Sources: Worten official site
Worten has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 59, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Worten official site
Worten was founded in 1996. Worten operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Worten is headquartered in Carnaxide. Worten operates in the E-commerce category.
Sources: Wikidata
Worten sells a wide range of electronics and household products, including TVs, mobile phones, tablets, laptops, gaming consoles, toys, and appliances. Beyond retail sales, it offers complementary services such as product repairs, installations, financing options, and free delivery, aiming to provide a complete shopping and after-sales experience through its online and physical stores.
Sources: Worten official site
Worten scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Worten official site
Worten can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Worten official site
Worten is known for being one of Portugal's leading retailers of electronics and home appliances, offering a broad product range combined with services like installation, repair, and financing. It is also recognized for its wide network of physical stores across Portugal alongside its online platform, worten.pt.
Sources: Worten official site
Worten is owned by or part of Sonae. Worten operates in the E-commerce category.
Sources: Wikidata
Worten's customers are primarily Portuguese consumers seeking electronics, appliances, and household products at accessible prices, along with support services like financing and after-sales care. Its offerings appeal to a broad range of shoppers, from individuals buying personal tech devices to families purchasing home appliances.
Sources: Worten official site
Worten is popular in Portugal due to its broad selection of electronics, appliances, and home goods combined with competitive pricing and convenient services such as free delivery, financing, and installation. Its established presence since 1996 and backing by Sonae, a major Portuguese conglomerate, have helped it build a strong market position as a go-to retailer for technology and household products.
Sources: Worten official site
Worten scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Worten has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,703 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Worten from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Worten: World Wide Stereo (82/100), WOOYOUNGMI (82/100), Worthy (82/100), WWAKE (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.