Worth Beyond Wealth
Worth (worth.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Finance brands, Marketing & Advertising brands, in the 91st percentile of 17750 Media & Entertainment brands.
Worth (worth.com) is a media brand covering business, finance, technology, innovation, and luxury. It publishes news and analysis aimed at affluent, influential readers, with a stated mission of inspiring purpose-driven living rather than focusing solely on wealth accumulation. Worth positions itself as a premier outlet for high-net-worth individuals, executives, entrepreneurs, and industry leaders seeking insight into finance, innovation, and purpose-driven leadership.
| Brand Name | Worth |
|---|---|
| Domain | worth.com |
| Industry | Media & Entertainment, Finance |
| Main Competitors | Forbes, Fortune (96/100), Bloomberg Businessweek (92/100), Inc., Fast Company (92/100), Robb Report (91/100), Barron's (85/100) |
Moz Domain Authority 60/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #163,975 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Worth appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The latest news & innovation in business, finance, tech, innovation and luxury dedicated to advancing ideas, fostering innovation, and building a better future. Worth Beyond We…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Worth?", Claude could identify the brand as of September 2026. Worth is a media brand focused on finance, wealth management, and lifestyle content aimed at high-net-worth individuals, published at worth.com. It has historically covered topics like investing, philanthropy, entrepreneurship, and luxury living, and has also run events and lists Best known for Its long-running print and digital magazine covering personal finance and wealth for affluent readers, including its financial advisor rankings.
When asked "Best brands similar to Worth?", Claude would recommend Worth as of September 2026. It's a recognizable niche publication in the finance and wealth lifestyle media space, so it could come up alongside outlets like Forbes or Barron's for that audience.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Worth's main competitors in Media & Entertainment: Fortune (96/100), Bloomberg Businessweek (92/100), Fast Company (92/100), Robb Report (91/100), Barron's (85/100).
Sources: Brand Analyzer scan
Worth has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 81, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Worth official site
Worth scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Worth official site
Worth is a media brand and publication (worth.com) focused on business, finance, technology, innovation, and luxury. It delivers news, analysis, and commentary intended for an audience of affluent and influential readers, emphasizing purpose-driven living alongside financial and professional insight.
Sources: Worth official site
Worth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Worth official site
Worth produces and publishes content-articles, news, and analysis-covering business, finance, technology, innovation, and luxury topics. It aims to inform readers about industry trends and leadership while encouraging purpose-driven decision-making in both professional and personal life.
Sources: Worth official site
Worth's audience includes high-net-worth individuals, executives, entrepreneurs, and industry leaders who are interested in finance, technology, luxury, and purpose-driven business practices.
Sources: Worth official site
Worth is known for its coverage of finance, technology, and luxury topics aimed at high-net-worth individuals and business leaders, with an editorial focus that extends 'beyond wealth' to emphasize purpose-driven living and leadership.
Sources: Worth official site
Worth scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Worth has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (81/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #163,975 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Worth from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Worth: WorldSBK (87/100), World of Warcraft (87/100), Weather Underground (87/100), Xbox Wire (87/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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