Your local news and weather source
My NBC5 (WPTZ) (wptz.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 54th percentile of 19744 Media & Entertainment brands.
My NBC5 (WPTZ) is a local television news outlet serving the Burlington, Vermont and Plattsburgh, New York region, providing news, weather, and community coverage. It operates as an NBC-affiliated station under the "My NBC5" branding, with site content focused on the Champlain Valley area. According to available records, the station traces its founding to 1941 and is affiliated with CBS News and Stations as parent/owner, though the headquarters listed is Philadelphia. It positions itself as a go-to source for local news and weather in its coverage area.
| Brand Name | My NBC5 (WPTZ) |
|---|---|
| Domain | wptz.com |
| Industry | Media & Entertainment |
| Founded | 1941 |
| Headquarters | Philadelphia |
| Parent Company / Owner | CBS News and Stations |
| Main Competitors | WCAX-TV (86/100), WVNY/WFFF (My Champlain Valley) (65/100), NECN, VTDigger (84/100), Spectrum News (70/100) |
Moz Domain Authority 62/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #576,819 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Get the latest Plattsburgh and Burlington news of the day. See the stories making headlines, and get the latest weather report online, anytime." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is My NBC5 (WPTZ)?", Claude could identify the brand as of October 2026. WPTZ is the NBC-affiliated television station serving Burlington, Vermont and Plattsburgh, New York, branded as My NBC5, providing local news, weather, and sports coverage to the Lake Champlain region. Best known for Being the leading local NBC news and weather station for the Burlington, VT/Plattsburgh, NY market.
When asked "Best brands similar to My NBC5 (WPTZ)?", Claude would recommend My NBC5 (WPTZ) as of October 2026. It's a well-established local news affiliate that would naturally come up when discussing TV stations or news sources in the Vermont/upstate New York region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
My NBC5 (WPTZ)'s main competitors in Media & Entertainment: WCAX-TV (86/100), WVNY/WFFF (My Champlain Valley) (65/100), VTDigger (84/100), Spectrum News (70/100).
Sources: Brand Analyzer scan
My NBC5 (WPTZ) has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 35, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: My NBC5 (WPTZ) official site
My NBC5 (WPTZ) was founded in 1941. My NBC5 (WPTZ) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
My NBC5 (WPTZ) is headquartered in Philadelphia. My NBC5 (WPTZ) operates in the Media & Entertainment category.
Sources: Wikidata
My NBC5 (WPTZ) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: My NBC5 (WPTZ) official site
My NBC5 (WPTZ) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: My NBC5 (WPTZ) official site
My NBC5 (WPTZ) is owned by or part of CBS News and Stations. My NBC5 (WPTZ) operates in the Media & Entertainment category.
Sources: Wikidata
My NBC5 (WPTZ) scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
My NBC5 (WPTZ) has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #576,819 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify My NBC5 (WPTZ) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to My NBC5 (WPTZ): WOW.XXX (78/100), World Music Network (78/100), WSDG (Walters-Storyk Design Group) (78/100), WSHU (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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