Responsibly feeding the world
Yara UK (yara.co.uk) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 67th percentile of 36748 Other brands.
Yara UK is the United Kingdom operation of Yara, a company that supplies fertiliser and crop nutrition products to the agricultural sector. It combines agronomic expertise with fertiliser products to help farmers in the UK improve crop productivity and profitability while promoting environmentally responsible farming practices. The company positions itself as a science-based, trusted partner to the agricultural industry, aiming to balance food production needs with environmental stewardship.
| Brand Name | Yara UK |
|---|---|
| Domain | yara.co.uk |
| Industry | Other |
| Main Competitors | ICL Group (81/100), CF Fertilisers UK (80/100), Omex Agriculture (87/100), Origin Fertilisers (71/100), Frontier Agriculture (79/100), Nutrien Ag Solutions (87/100), BASF Agricultural Solutions |
Moz Domain Authority 42/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,177,296 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Yara UK appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Our aspiration is to responsibly feed the world and protect the planet, to deliver profitable and responsible solutions for agriculture and the environment supporting farmer profit…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yara UK?", Claude could identify the brand as of October 2026. Yara UK is the British arm of Yara International, the Norwegian company that is one of the world's largest producers of nitrogen-based fertilizers and other agricultural and industrial chemical products. Best known for Producing nitrogen fertilizers and crop nutrition products for farming.
When asked "Best brands similar to Yara UK?", Claude would recommend Yara UK as of October 2026. It's a major, well-established name in fertilizer and crop nutrition, so it would naturally come up if discussing top agricultural chemical or fertilizer brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yara UK's main competitors in Other: ICL Group (81/100), CF Fertilisers UK (80/100), Omex Agriculture (87/100), Origin Fertilisers (71/100), Frontier Agriculture (79/100).
Sources: Brand Analyzer scan
Yara UK has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 45, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yara UK official site
Yara UK scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yara UK official site
Yara UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yara UK official site
Yara UK scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yara UK has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,177,296 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yara UK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yara UK: Yamaha Music (77/100), XXXLutz (77/100), YatraDham (77/100), Yeoman Stoves (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.