Outdoor, fitness, lukostřelba
YATE (yate.cz) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, E-commerce brands, Manufacturing brands, in the 89th percentile of 11834 Sports & Fitness brands.
YATE is a Czech brand offering equipment for outdoor activities, camping, fitness, and archery. Operating for more than 30 years, the company has its own factory where it manufactures part of its product range, as well as a physical retail store. In addition to its own products, YATE distributes other brands in the Czech Republic, such as Portuguese MAM folding knives. The brand targets customers seeking reliable, Czech-made gear for active outdoor, fitness, and archery pursuits.
| Brand Name | YATE |
|---|---|
| Domain | yate.cz |
| Industry | Sports & Fitness, E-commerce |
| Main Competitors | Husky (77/100), Loap (72/100), Nordblanc, Alpine Pro (75/100), Hannah, Decathlon (76/100), Martes Sport |
Moz Domain Authority 35/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
YATE has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "YATE - outdoor, fitness, lukostřelba. YATE je česká značka vybavení pro outdoor a kemping, fitness a lukostřelbu. Máme kamennou prodejnu, vlastní továrnu, kde vyrábíme část produkt…" (Meta description: 47 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is YATE?", Claude could identify the brand as of November 2026. YATE is a Czech brand that makes sports equipment and gear, including items like yoga mats, balance pads, massage and exercise accessories, often sold through sports retailers in the Czech Republic and Slovakia. Best known for Affordable fitness and exercise accessories such as yoga mats and balance/rehabilitation equipment.
When asked "Best brands similar to YATE?", Claude would not surface YATE as of November 2026. It's a solid regional brand but not prominent enough internationally to be a top recommendation compared to bigger global fitness equipment names.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YATE's main competitors in Sports & Fitness: Husky (77/100), Loap (72/100), Alpine Pro (75/100), Decathlon (76/100).
Sources: Brand Analyzer scan
YATE offers equipment for outdoor and camping activities, fitness gear, and archery equipment. The company manufactures part of these products itself and also distributes other brands in the Czech Republic, such as Portuguese MAM folding knives.
Sources: YATE official site
YATE is a Czech brand that produces and sells equipment for outdoor activities, camping, fitness, and archery. The company has operated for more than 30 years and maintains both a physical retail store and its own manufacturing factory.
Sources: YATE official site
YATE has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 54, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YATE official site
YATE designs, manufactures, and sells gear for outdoor recreation, camping, fitness training, and archery. It operates a factory producing part of its own product line and runs a brick-and-mortar store. The company also distributes select foreign brands in the Czech market, including Portuguese MAM folding knives.
Sources: YATE official site
YATE scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: YATE official site
YATE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YATE official site
YATE is known for being a long-established Czech brand with over 30 years in the outdoor, fitness, and archery equipment market, combining domestic manufacturing with retail distribution of its own and partner brands like MAM knives.
Sources: YATE official site
YATE's products are used by people actively engaged in outdoor activities, camping, fitness training, and archery who are looking for quality, well-tested equipment from a Czech manufacturer.
Sources: YATE official site
YATE scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YATE has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 35/100. In a live check, Claude could already identify YATE from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to YATE: World Surf League (83/100), World of Speed (83/100), Yazio (83/100), YinzCam (83/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.