Building for Life
SOPREMA (ybsinsulation.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 78th percentile of 32088 Manufacturing brands.
SOPREMA UK is part of SOPREMA, a manufacturer founded in 1908 and headquartered in Strasbourg, France. The company provides waterproofing, roofing, and insulation solutions for the construction industry. Its UK operations, including services under the YBS Insulation brand, support construction professionals, contractors, architects, and specifiers with product systems and technical services such as U-value and CRA calculations. SOPREMA positions itself as a technically proficient provider of building envelope solutions aimed at safe and sustainable construction.
| Brand Name | SOPREMA |
|---|---|
| Domain | ybsinsulation.com |
| Industry | Manufacturing, Real Estate |
| Founded | 1908 |
| Headquarters | Strasbourg |
| Main Competitors | Kingspan (82/100), Sika (82/100), GAF (90/100), IKO (89/100), Firestone Building Products, Icopal (BMI Group) (78/100), Knauf Insulation (86/100), Rockwool (86/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SOPREMA UK is a leading provider of waterproofing, roofing, and insulation solutions. Explore our range of products and services tailored for the construction industry." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Facebook, Instagram; no detected presence on LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is SOPREMA?", Claude could identify the brand as of November 2026. SOPREMA is a French multinational manufacturer specializing in waterproofing, roofing, and insulation materials for construction, with products like bituminous membranes and insulation panels used worldwide; however, the website listed (ybsinsulation.com) doesn't match SOPREMA's Best known for Waterproofing membranes and roofing systems for commercial and residential construction.
When asked "Best brands similar to SOPREMA?", Claude would recommend SOPREMA as of November 2026. SOPREMA is a well-established, reputable name in building envelope and insulation materials, so I'd mention it if asked about top manufacturers in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SOPREMA's main competitors in Manufacturing: Kingspan (82/100), Sika (82/100), GAF (90/100), IKO (89/100), Icopal (BMI Group) (78/100).
Sources: Brand Analyzer scan
SOPREMA has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 17, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SOPREMA official site
SOPREMA was founded in 1908. SOPREMA operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SOPREMA is headquartered in Strasbourg. SOPREMA operates in the Manufacturing category.
Sources: Wikidata
SOPREMA scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SOPREMA official site
SOPREMA offers waterproofing, roofing, and insulation systems for the construction industry, along with technical services such as U-value calculations and condensation risk analysis (CRA) to support project specification and compliance.
Sources: SOPREMA official site
SOPREMA is a manufacturer of waterproofing, roofing, and insulation products, founded in 1908 and headquartered in Strasbourg, France. Its UK division provides building envelope solutions for the construction industry, including through brands such as YBS Insulation.
Sources: SOPREMA official site
SOPREMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SOPREMA official site
SOPREMA designs and supplies waterproofing, roofing, and insulation systems for construction projects. In the UK, it offers technical support services such as U-value calculations and condensation risk analysis (CRA) to help contractors, architects, and specifiers meet building performance requirements.
Sources: SOPREMA official site
SOPREMA is known for its range of waterproofing, roofing, and insulation systems and for providing technical expertise, such as U-value and CRA calculations, to support construction professionals in designing building envelopes.
Sources: SOPREMA official site
SOPREMA's products and services are used by construction professionals, including contractors, architects, and specifiers involved in building and roofing projects in the UK.
Sources: SOPREMA official site
SOPREMA scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SOPREMA has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SOPREMA from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SOPREMA: Yale Cordage (80/100), United Rentals (80/100), YELLOW JACKET (80/100), Yoshimura R&D (80/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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