Data-driven e-commerce agency
Yellowgrape (yellowgrape.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Marketing & Advertising brands, Technology brands, in the 48th percentile of 18818 E-commerce brands.
Yellowgrape is an e-commerce growth agency operating from Amsterdam, Hengelo, and Berlin. It combines data, marketing, and technology-including AI-driven insights-to help e-commerce organizations achieve rapid, data-first growth. The company positions itself as a specialist in scaling online brands through a proven, results-oriented methodology, serving e-commerce companies seeking measurable growth in marketing performance and technological capability.
| Brand Name | Yellowgrape |
|---|---|
| Domain | yellowgrape.nl |
| Industry | E-commerce, Marketing & Advertising |
| Headquarters | Amsterdam, Netherlands (with offices in Hengelo, Netherlands and Berlin, Germany) |
| Main Competitors | Dept (63/100), Valtech (85/100), Merkle (79/100), Vaimo (84/100), iO (80/100), Reload! |
Moz Domain Authority 31/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,053,869 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Yellowgrape helps e-commerce organizations grow with data, marketing & tech. From Amsterdam, Hengelo & Berlin, with a proven approach to explosive growth." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Webflow.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Yellowgrape?", Claude could identify the brand as of September 2026. Yellowgrape is a Dutch e-commerce marketing and growth agency based in Amsterdam that focuses on Shopify Plus and Adobe Commerce (Magento) webshops, offering services like online marketing, CRO, and web design specifically for ambitious online retailers. Best known for Being a specialist e-commerce agency for Shopify Plus brands in the Netherlands, combining growth marketing with conversion optimization.
When asked "Best brands similar to Yellowgrape?", Claude would recommend Yellowgrape as of September 2026. It's a recognizable and reputable name in the Dutch e-commerce agency scene, especially for brands looking for Shopify Plus expertise.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yellowgrape's main competitors in E-commerce: Dept (63/100), Valtech (85/100), Merkle (79/100), Vaimo (84/100), iO (80/100).
Sources: Brand Analyzer scan
Yellowgrape has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 19, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yellowgrape official site
Yellowgrape scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yellowgrape official site
Yellowgrape is an e-commerce growth agency based in Amsterdam, Hengelo, and Berlin that helps online businesses grow through data, marketing, and technology.
Sources: Yellowgrape official site
Yellowgrape helps e-commerce organizations grow by combining data analysis, marketing strategy, and technology, including AI-driven insights, to drive measurable business growth.
Sources: Yellowgrape official site
Yellowgrape can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yellowgrape official site
Yellowgrape offers services in e-commerce growth strategy, data analytics, digital marketing, and technology solutions, including AI-driven insights aimed at scaling online businesses.
Sources: Yellowgrape official site
Yellowgrape is known for its data-first, AI-driven approach to e-commerce growth, working from hubs in Amsterdam, Hengelo, and Berlin, and for a stated track record of delivering rapid growth for e-commerce brands.
Sources: Yellowgrape official site
Yellowgrape's clients are e-commerce companies and brands seeking to grow through improved data usage, marketing strategy, and technology implementation.
Sources: Yellowgrape official site
Yellowgrape scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yellowgrape has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #3,053,869 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 31/100. In a live check, Claude could already identify Yellowgrape from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yellowgrape: Yalo (77/100), XXXLutz (77/100), Tidy Cats (77/100), YunExpress (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.