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YellowPages.ca (yellowpages.ca) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, Marketing & Advertising brands, Technology brands, in the 97th percentile of 33977 Other brands.
YellowPages.ca (YP.ca) is an online business directory that connects Canadian consumers with local businesses, services, products, reviews, and deals. It allows users to search and compare providers across categories such as dining, grocery, and other services. Positioned as Canada's go-to directory for local business discovery, the platform serves Canadian consumers seeking to find and connect with businesses in their community. It operates within the marketing, advertising, and technology sectors.
| Brand Name | YellowPages.ca |
|---|---|
| Domain | yellowpages.ca |
| Industry | Other, Marketing & Advertising |
| Founded | 2012 |
| Headquarters | Glendale |
| Main Competitors | Yelp (76/100), Google Maps, Canada411, 411.ca, TripAdvisor (97/100), Foursquare (95/100) |
Moz Domain Authority 64/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
YellowPages.ca has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "YellowPages.ca (YP.ca) connects you to Canada" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is YellowPages.ca?", Claude could identify the brand as of October 2026. YellowPages.ca is the Canadian online business directory and local search platform, the digital successor to the traditional Yellow Pages phone books, run by Yellow Pages Limited (formerly Yellow Pages Group). Best known for Being Canada's main online directory for finding local businesses, phone numbers, and addresses.
When asked "Best brands similar to YellowPages.ca?", Claude would recommend YellowPages.ca as of October 2026. It's a well-known and widely used directory service in Canada, so it's a natural mention for local business search or directory listings.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
YellowPages.ca's main competitors in Other: Yelp (76/100), TripAdvisor (97/100), Foursquare (95/100).
Sources: Brand Analyzer scan
YellowPages.ca has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 62, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: YellowPages.ca official site
YellowPages.ca was founded in 2012. YellowPages.ca operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
YellowPages.ca is headquartered in Glendale. YellowPages.ca operates in the Other category.
Sources: Wikidata
YellowPages.ca offers an online directory service that lists local businesses across categories such as services, dining, and grocery. It provides business listings, reviews, and deals to help users search for and compare local providers.
Sources: YellowPages.ca official site
YellowPages.ca scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: YellowPages.ca official site
YellowPages.ca (YP.ca) is an online business search and directory site that connects Canadians with local businesses, products, reviews, and deals in their community.
Sources: YellowPages.ca official site
YellowPages.ca enables users to search, compare, and connect with local businesses across categories such as services, dining, and grocery. It functions as a comprehensive directory of Canadian businesses, providing information, reviews, and deals to help consumers find local providers.
Sources: YellowPages.ca official site
YellowPages.ca can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: YellowPages.ca official site
YellowPages.ca is used by Canadian consumers seeking to find local businesses, services, products, and deals in their area.
Sources: YellowPages.ca official site
YellowPages.ca is known for being a comprehensive online directory of Canadian businesses, helping consumers locate local services, products, and deals across various categories.
Sources: YellowPages.ca official site
YellowPages.ca scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
YellowPages.ca has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (62/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 64/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify YellowPages.ca from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to YellowPages.ca: Yell (87/100), XnView (87/100), ZIM (87/100), Zirtual (87/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.