Yelp Brand Score: 76/100 - Brand-Ready tier

Connect with great local businesses

Yelp (yelp.ch) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Food & Beverage brands, Travel & Hospitality brands, in the 56th percentile of 12753 Other brands.

AI Snapshot

Yelp is an American company directory service and online review platform founded in 2004 and headquartered at 140 New Montgomery, led by CEO Jeremy Stoppelman. It aggregates user-generated reviews and ratings to help consumers find local businesses such as restaurants, shops, and services. Yelp serves both consumers seeking recommendations and business owners aiming to reach customers, positioning itself as a leading resource for discovering and evaluating local businesses through community-driven content.

Key facts about Yelp

Brand Name	Yelp
Domain	yelp.ch
Industry	Other, Food & Beverage
Founded	2004
Headquarters	140 New Montgomery
CEO	Jeremy Stoppelman
Main Competitors	Google Maps, TripAdvisor (97/100), Foursquare (95/100), Angi (94/100), Zomato (88/100), OpenTable (89/100), Facebook (77/100)

Evidence

Moz Domain Authority 42/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #44,431 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Yelp has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "$$ Moderate Pizza, Salat, Cocktailbar" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Yelp?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Yelp?", Claude could identify the brand as of September 2026. Yelp is a US-based online platform where users can search for and review local businesses like restaurants, salons, and contractors, with yelp.ch being its Swiss-focused version. Best known for Crowdsourced local business reviews and ratings.

When asked "Best brands similar to Yelp?", Claude would recommend Yelp as of September 2026. Yelp is one of the most well-known platforms for local business reviews, so it would naturally come up alongside similar services like Google Reviews or TripAdvisor.

People Also Ask About Yelp

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Yelp's main competitors?

Yelp's main competitors in Other: TripAdvisor (97/100), Foursquare (95/100), Angi (94/100), Zomato (88/100), OpenTable (89/100).

Sources: Brand Analyzer scan

What products or services does Yelp offer?

Yelp offers an online directory and review platform featuring user-generated ratings and reviews of local businesses, including restaurants, shops, hotels, and services. It also provides tools for business owners to manage their listings and connect with potential customers.

Sources: Yelp official site

What is Yelp?

Yelp is an American company directory service and online review forum founded in 2004. It connects consumers with local businesses by aggregating user-submitted reviews and ratings, and is headquartered at 140 New Montgomery, led by CEO Jeremy Stoppelman.

Sources: Yelp official site

How visible is Yelp in AI search?

Yelp has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 29, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Yelp official site

When was Yelp founded?

Yelp was founded in 2004. Yelp operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Yelp headquartered?

Yelp is headquartered in 140 New Montgomery. Yelp operates in the Other category.

Sources: Wikidata

What does Yelp do?

Yelp aggregates user reviews and ratings for local businesses-such as restaurants, shops, hotels, and services-helping consumers discover and evaluate options in their area, while also providing tools for business owners to reach and engage customers.

Sources: Yelp official site

Does ChatGPT recommend Yelp?

Yelp scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Yelp official site

What is Yelp known for?

Yelp is known for being a leading online platform for local business reviews, particularly for restaurants, shops, and services, where users share ratings and personal experiences to guide others' purchasing and dining decisions.

Sources: Yelp official site

How can Yelp improve its AI discoverability?

Yelp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Yelp official site

Who uses Yelp?

Yelp is used by consumers seeking recommendations for local dining, shopping, wellness, and services, as well as by local business owners looking to reach and engage with potential customers.

Sources: Yelp official site

Why is Yelp popular?

Yelp is popular because it offers a centralized, community-driven platform where consumers can find authentic reviews and ratings for local dining, shopping, wellness, and service businesses, making it easier to make informed decisions about where to spend their money.

Sources: Yelp official site

Recommendations

• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add a sitemap.xml - Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Ensure your logo is in the HTML - We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)

AI visibility

Yelp scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Yelp has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #44,431 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yelp from memory (September 2026) - a sign these signals are paying off.

Visibility - 75/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 10/20
• Reddit visibility - 0/15

Trust - 29/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 47/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 82/100
• Visual Identity - 60/100
• Messaging Clarity - 100/100
• Trust Foundation - 73/100
• AI Discoverability - 42/100
• Brand Authority - 71/100

Peer brands

Ranked closest to Yelp: Randstad Professional (76/100), Yabu Pushelberg (76/100), You Move Me (76/100), Young Nails (76/100).

A step up - brands to learn from: Zurich Insurance Group (81/100), Zoo Med Laboratories (81/100).

Category leader: Accenture (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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