Yelp Brand Score: 83/100 - Strong Brand tier

Trouvez les meilleurs commerces locaux

Yelp (yelp.fr) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Marketing & Advertising brands, Other brands, in the 90th percentile of 12340 Food & Beverage brands.

AI Snapshot

Yelp is an American company founded in 2004, headquartered at 140 New Montgomery, and led by CEO Jeremy Stoppelman. It operates an online directory and review platform connecting consumers with local businesses such as restaurants and services. Yelp allows users to read and post reviews, helping consumers make informed decisions, while giving business owners visibility and discovery opportunities. The platform is positioned as a reference point for local business discovery through community-driven feedback.

Key facts about Yelp

Brand Name	Yelp
Domain	yelp.fr
Industry	Food & Beverage, Marketing & Advertising
Founded	2004
Headquarters	140 New Montgomery
CEO	Jeremy Stoppelman
Main Competitors	Google Maps, TripAdvisor (97/100), Foursquare (97/100), Facebook (77/100), Angi (94/100), Zomato (88/100)

Evidence

Moz Domain Authority 63/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #158,420 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Yelp has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Connecter les consommateurs avec les meilleurs commerces locaux près de chez eux." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Yelp?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Yelp?", Claude could identify the brand as of October 2026. Yelp is a crowd-sourced review platform where users rate and review local businesses, with restaurants and other food and beverage spots being one of its most heavily used categories; yelp.fr is simply its French-language site for users in France. Best known for User-generated reviews and ratings of local businesses, especially restaurants.

When asked "Best brands similar to Yelp?", Claude would recommend Yelp as of October 2026. It's one of the most widely recognized platforms for finding and reviewing restaurants, so it would naturally come up alongside similar services like TripAdvisor or Google Reviews.

People Also Ask About Yelp

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Yelp's main competitors?

Yelp's main competitors in Food & Beverage: TripAdvisor (97/100), Foursquare (97/100), Facebook (77/100), Angi (94/100), Zomato (88/100).

Sources: Brand Analyzer scan

What products or services does Yelp offer?

Yelp offers an online directory and review platform featuring user reviews, business ratings, and local business listings covering restaurants, services, and other commerces. It also provides tools for business owners to manage their profiles and connect with potential customers.

Sources: Yelp official site

What is Yelp?

Yelp is an American company directory service and online review forum founded in 2004. It connects consumers with local businesses, such as restaurants and services, through user-generated reviews and ratings.

Sources: Yelp official site

How visible is Yelp in AI search?

Yelp has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 30, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Yelp official site

When was Yelp founded?

Yelp was founded in 2004. Yelp operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Yelp headquartered?

Yelp is headquartered in 140 New Montgomery. Yelp operates in the Food & Beverage category.

Sources: Wikidata

What does Yelp do?

Yelp operates a platform where users can search for local businesses, read and write reviews, and access ratings and information to help them decide where to eat, shop, or seek services. It also provides business owners tools to manage their online presence and be discovered by potential customers.

Sources: Yelp official site

Does ChatGPT recommend Yelp?

Yelp scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Yelp official site

What is Yelp known for?

Yelp is known for its large database of user-generated reviews and ratings of local businesses, particularly restaurants and services, which consumers use to evaluate and choose where to go.

Sources: Yelp official site

How can Yelp improve its AI discoverability?

Yelp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Yelp official site

Who uses Yelp?

Yelp is used by consumers searching for restaurants, services, and local businesses, as well as by business owners who want their establishments to be discovered and reviewed by potential customers.

Sources: Yelp official site

Why is Yelp popular?

Yelp is popular because it offers a large, searchable database of consumer reviews and recommendations for local businesses, making it easier for users to find trustworthy options for restaurants, services, and shops in their area.

Sources: Yelp official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add a sitemap.xml - Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)

AI visibility

Yelp scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Yelp has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #158,420 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yelp from memory (October 2026) - a sign these signals are paying off.

Visibility - 70/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 30/100

• Domain Authority - 23/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 57/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 20/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 100/100
• Visual Identity - 60/100
• Messaging Clarity - 100/100
• Trust Foundation - 93/100
• AI Discoverability - 28/100
• Brand Authority - 77/100

Peer brands

Ranked closest to Yelp: Yorkshire Agricultural Society (83/100), Woodchuck Hard Cider (83/100), Yorkshire Tea (83/100), Zabihah (83/100).

A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).

Category leader: Target (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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