Yeşilay Brand Score: 77/100 - Brand-Ready tier

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Yeşilay (yesilay.org.tr) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 68th percentile of 32094 Non-profit brands.

AI Snapshot

Yeşilay is a Turkish non-profit civil society organization dedicated to combating addiction in all its forms, including smoking, alcohol, drugs, technology, and gambling. Through branches, counseling centers, volunteers, and affiliated country Yeşilay organizations, it provides support and guidance to individuals and families affected by addiction. Positioned as a long-established and trusted organization in Turkey, Yeşilay works toward fostering a society free from dependency, reaching a wide range of people including those struggling with addiction, their families, volunteers, and the broader public seeking awareness.

Key facts about Yeşilay
Brand NameYeşilay
Domainyesilay.org.tr
IndustryNon-profit, Healthcare
Main CompetitorsTurkish Green Crescent Society (77/100), Alcoholics Anonymous (86/100), Narcotics Anonymous (87/100), Partnership to End Addiction (83/100), National Institute on Drug Abuse, Red Crescent (Türk Kızılay) (74/100), World Health Organization - Substance Abuse Programme (74/100)

Evidence

Ranked #253,038 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Yeşilay has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Yeşilay, tüm(sigara), alkol, uyuşturucu madde, teknoloji, kumar vb. bağımlılıklarla mücadele eden ve çalışmalar yürüten bir sivil toplum kuruluşudur." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is TR-only, limiting citation in English-language AI answers.

Detected tech stack: ASP.NET.

Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Yeşilay?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Yeşilay?", Claude could identify the brand as of November 2026. Yeşilay, known in English as the Turkish Green Crescent Society, is a long-standing Turkish non-profit founded in 1920 that fights substance and behavioral addictions, including alcohol, tobacco, drugs, and more recently digital and gambling addiction. It runs public awareness ca Best known for Being Turkey's oldest and most prominent organization combating addiction, especially alcohol and tobacco use.

When asked "Best brands similar to Yeşilay?", Claude would recommend Yeşilay as of November 2026. It's a well-established and historically significant anti-addiction organization in Turkey, so it's a natural reference point when discussing similar non-profits in that space.

People Also Ask About Yeşilay

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Yeşilay's main competitors?

Yeşilay's main competitors in Non-profit: Turkish Green Crescent Society (77/100), Alcoholics Anonymous (86/100), Narcotics Anonymous (87/100), Partnership to End Addiction (83/100), Red Crescent (Türk Kızılay) (74/100).

Sources: Brand Analyzer scan

What is Yeşilay?

Yeşilay is a Turkish non-profit civil society organization (sivil toplum kuruluşu) that works to combat various forms of addiction, including smoking, alcohol, drug use, technology, and gambling. It operates through a network of branches, counseling centers, and volunteers across Turkey, and is affiliated with country Yeşilay organizations internationally.

Sources: Yeşilay official site

What does Yeşilay do?

Yeşilay works to combat addiction in all its forms-smoking, alcohol, drugs, technology, and gambling-with the mission of guiding society toward an addiction-free future. It carries out this work through its branches, counseling centers, and volunteer networks, providing support, guidance, and awareness programs to individuals and communities affected by addiction.

Sources: Yeşilay official site

What products or services does Yeşilay offer?

Yeşilay offers counseling and guidance services through its counseling centers, support programs delivered via its branch network, and awareness and educational initiatives aimed at preventing and addressing addiction to smoking, alcohol, drugs, technology, and gambling. It also works with volunteers and partner country Yeşilay organizations to extend its support and outreach.

Sources: Yeşilay official site

Does ChatGPT recommend Yeşilay?

Yeşilay scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Yeşilay official site

How can Yeşilay improve its AI discoverability?

Yeşilay can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Yeşilay official site

Who uses Yeşilay?

Yeşilay's services are used by individuals struggling with addiction, their families, volunteers who support its mission, and members of the general public seeking awareness and education about addiction-related issues.

Sources: Yeşilay official site

What is Yeşilay known for?

Yeşilay is known for being Türkiye's long-established (köklü) civil society organization dedicated to fighting addiction, recognized as a pioneering and trusted guide in addiction prevention and support across the country.

Sources: Yeşilay official site

Recommendations

AI visibility

Yeşilay scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Yeşilay has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (58/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #253,038 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yeşilay from memory (November 2026) - a sign these signals are paying off.

Visibility - 58/100

Trust - 4/100

Recommendation likelihood - 51/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Yeşilay: Yellow Ribbon Suicide Prevention Program (77/100), Young Classical Artists Trust (YCAT) (77/100), Youth for Christ International (77/100), YM360 (Youth Ministry 360) (77/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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