Providing care together, across communities
York and Scarborough Teaching Hospitals NHS Foundation Trust (yorkhospitals.nhs.uk) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Education brands, Government brands, in the 14th percentile of 19605 Healthcare brands.
York and Scarborough Teaching Hospitals NHS Foundation Trust is a publicly funded NHS hospital trust providing healthcare and teaching services across North Yorkshire, including York, Scarborough, Bridlington, Malton, Whitby, Selby and Easingwold. It offers a range of hospital and patient services, along with information on appointments, visiting, and patient advice. As a teaching hospital trust, it also supports medical education within the communities it serves.
| Brand Name | York and Scarborough Teaching Hospitals NHS Foundation Trust |
|---|---|
| Domain | yorkhospitals.nhs.uk |
| Industry | Healthcare, Education |
| Headquarters | York, England |
| Main Competitors | Harrogate and District NHS Foundation Trust (70/100), Leeds Teaching Hospitals NHS Trust (69/100), Hull University Teaching Hospitals NHS Trust (73/100), South Tees Hospitals NHS Foundation Trust (67/100), Mid Yorkshire Teaching NHS Trust (63/100), Northern Lincolnshire and Goole NHS Foundation Trust (73/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #639,819 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
York and Scarborough Teaching Hospitals NHS Foundation Trust has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Welcome to York and Scarborough Teaching Hospitals NHS Foundation Trust. Find information about our hospitals and services, appointments, patient advice, visiting, contact details …" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is York and Scarborough Teaching Hospitals NHS Foundation Trust?", Claude could identify the brand as of October 2026. York and Scarborough Teaching Hospitals NHS Foundation Trust is a UK NHS hospital trust that provides acute and community healthcare services across York, Scarborough, and surrounding areas, including York Hospital and Scarborough Hospital. Best known for Running York Hospital and Scarborough Hospital as part of NHS acute healthcare provision in North Yorkshire.
When asked "Best brands similar to York and Scarborough Teaching Hospitals NHS Foundation Trust?", Claude would not surface York and Scarborough Teaching Hospitals NHS Foundation Trust as of October 2026. It's a regional NHS trust rather than a brand people compare for recommendations, since NHS trusts serve defined geographic populations rather than competing for patients like commercial healthcare providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
York and Scarborough Teaching Hospitals NHS Foundation Trust's main competitors in Healthcare: Harrogate and District NHS Foundation Trust (70/100), Leeds Teaching Hospitals NHS Trust (69/100), Hull University Teaching Hospitals NHS Trust (73/100), South Tees Hospitals NHS Foundation Trust (67/100), Mid Yorkshire Teaching NHS Trust (63/100).
Sources: Brand Analyzer scan
York and Scarborough Teaching Hospitals NHS Foundation Trust is an NHS hospital trust in England that provides publicly funded hospital and healthcare services, as well as medical teaching, to communities across North Yorkshire, including York, Scarborough, Bridlington, Malton, Whitby, Selby and Easingwold.
Sources: York and Scarborough Teaching Hospitals NHS Foundation Trust official site
York and Scarborough Teaching Hospitals NHS Foundation Trust has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 29, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: York and Scarborough Teaching Hospitals NHS Foundation Trust official site
The Trust offers hospital-based healthcare services including patient care, appointment scheduling, and patient advice, along with medical teaching and education activities. Its services are delivered across hospitals serving York, Scarborough, Bridlington, Malton, Whitby, Selby and Easingwold.
Sources: York and Scarborough Teaching Hospitals NHS Foundation Trust official site
York and Scarborough Teaching Hospitals NHS Foundation Trust scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: York and Scarborough Teaching Hospitals NHS Foundation Trust official site
York and Scarborough Teaching Hospitals NHS Foundation Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: York and Scarborough Teaching Hospitals NHS Foundation Trust official site
The Trust's services are used by patients, visitors, and residents in York, Scarborough, Bridlington, Malton, Whitby, Selby and Easingwold who require hospital or healthcare services, as well as individuals involved in medical education and training at the teaching hospital.
Sources: York and Scarborough Teaching Hospitals NHS Foundation Trust official site
York and Scarborough Teaching Hospitals NHS Foundation Trust scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
York and Scarborough Teaching Hospitals NHS Foundation Trust has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (60/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #639,819 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify York and Scarborough Teaching Hospitals NHS Foundation Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to York and Scarborough Teaching Hospitals NHS Foundation Trust: Yiling (66/100), Xploro (66/100), Yoshino-gypsum (66/100), Zahnarztzentrum.ch (66/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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