For more moments together
Yorkshire Cancer Research (yorkshirecancerresearch.org.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 85th percentile of 29282 Non-profit brands.
Yorkshire Cancer Research is a UK charity, founded in 1925, dedicated to funding and delivering cancer research and care specifically within the Yorkshire region. It focuses on addressing the higher-than-average cancer rates in Yorkshire by supporting new treatments, prevention initiatives, and early-diagnosis programs, with the goal of helping residents live longer, healthier lives free from cancer. The charity relies on donations and community support to fund its regional cancer research and outreach efforts.
| Brand Name | Yorkshire Cancer Research |
|---|---|
| Domain | yorkshirecancerresearch.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 1925 |
| Main Competitors | Cancer Research UK (91/100), Macmillan Cancer Support (87/100), Marie Curie (83/100), Breast Cancer Now (80/100), Teenage Cancer Trust (79/100) |
Moz Domain Authority 50/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,453,705 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Yorkshire Cancer Research has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Yorkshire is one of the regions hardest hit by cancer. Together, we can change this. Yorkshire Cancer Research is a charity dedicated to finding new cancer cures and bringing them …" (Meta description: 46 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yorkshire Cancer Research?", Claude could identify the brand as of October 2026. Yorkshire Cancer Research is an independent UK charity dedicated to funding research and services to reduce cancer deaths specifically in Yorkshire, a region with historically poor cancer outcomes. It funds clinical trials, prevention programs, and early diagnosis initiatives tai Best known for Funding cancer research and early diagnosis initiatives focused specifically on improving cancer survival rates in Yorkshire.
When asked "Best brands similar to Yorkshire Cancer Research?", Claude would recommend Yorkshire Cancer Research as of October 2026. It's a well-regarded regional cancer charity worth mentioning if someone asks about UK cancer charities, especially those with a focus on regional health inequalities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yorkshire Cancer Research's main competitors in Non-profit: Cancer Research UK (91/100), Macmillan Cancer Support (87/100), Marie Curie (83/100), Breast Cancer Now (80/100), Teenage Cancer Trust (79/100).
Sources: Brand Analyzer scan
Yorkshire Cancer Research is a UK-based charity, founded in 1925, that focuses specifically on funding and delivering cancer research and care in the Yorkshire region. It was established to address the disproportionately high cancer rates in the area, aiming to help local residents live longer, healthier lives free from cancer.
Yorkshire Cancer Research has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 45, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Yorkshire Cancer Research was founded in 1925. Yorkshire Cancer Research operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yorkshire Cancer Research scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Yorkshire Cancer Research can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The charity is known for being a regionally focused cancer charity dedicated exclusively to Yorkshire, a region identified as having higher-than-average cancer incidence and mortality rates. It is recognized for funding local research and health initiatives aimed at reducing this regional disparity.
The charity's work and resources are used by residents of Yorkshire affected by or at risk of cancer, as well as donors, supporters, and volunteers who contribute to its fundraising and awareness efforts. Healthcare researchers and local medical institutions may also benefit from or collaborate on the research it funds.
Yorkshire Cancer Research scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yorkshire Cancer Research has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (45/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,453,705 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yorkshire Cancer Research from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yorkshire Cancer Research: York University (81/100), YMCA of Greater New York (81/100), The Young Foundation (81/100), Young Survival Coalition (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.