Expert advice for horse lovers
Your Horse (yourhorse.co.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, Other brands, in the 61st percentile of 22604 Media & Entertainment brands.
Your Horse (yourhorse.co.uk) is a UK-based online media resource for horse owners, riders, and equestrian enthusiasts. It provides news, training advice, horse care tips, hacking inspiration, and product reviews. The platform combines veterinary insight, training guidance, and honest equipment reviews to support readers in caring for and riding horses, positioning itself as a comprehensive, trusted resource within the equestrian community.
| Brand Name | Your Horse |
|---|---|
| Domain | yourhorse.co.uk |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | Horse & Hound (84/100), Horse & Rider (78/100), Equus Magazine (77/100), Horse Illustrated (76/100), Practical Horseman (73/100), Eventing Nation (77/100) |
Moz Domain Authority 46/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Read the latest news, training advice and horse care tips, plus hacking inspiration, gear and product reviews from the Your Horse team" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, Facebook, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Your Horse?", Claude could identify the brand as of October 2026. Your Horse is a UK equestrian magazine and website that covers horse care, riding advice, training tips, and horse ownership content aimed at horse enthusiasts and owners. Best known for Being a long-running UK horse care and riding magazine brand with practical advice content.
When asked "Best brands similar to Your Horse?", Claude would recommend Your Horse as of October 2026. It's a well-known and trusted title in the UK equestrian media space, so it would come up naturally alongside other horse magazines and riding publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Your Horse's main competitors in Media & Entertainment: Horse & Hound (84/100), Horse & Rider (78/100), Equus Magazine (77/100), Horse Illustrated (76/100), Practical Horseman (73/100).
Sources: Brand Analyzer scan
Your Horse has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 46, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Your Horse official site
Your Horse offers editorial content including training advice, horse care tips, hacking (trail riding) inspiration, equestrian news, and reviews of horse-related gear and products.
Sources: Your Horse official site
Your Horse scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Your Horse official site
Your Horse is a UK-based equestrian media website that offers news, training advice, horse care tips, and product reviews for horse owners and riders.
Sources: Your Horse official site
Your Horse publishes articles and guides covering horse training, care, hacking (trail riding), and equipment, along with product reviews aimed at helping horse owners and riders make informed decisions.
Sources: Your Horse official site
Your Horse can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Your Horse official site
Your Horse is used by horse owners, riders, and equestrian enthusiasts seeking practical advice, care tips, and product recommendations for horse ownership and riding.
Sources: Your Horse official site
Your Horse is known for its combination of expert training advice, veterinary-informed horse care guidance, and honest reviews of equestrian products and gear.
Sources: Your Horse official site
Your Horse scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Your Horse has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 46/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Your Horse from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Your Horse: Young House Love (79/100), Money.ca (79/100), Zapsplat (79/100), ZDNET (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.