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Yousty (yousty.ch) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Other brands, in the 36th percentile of 27788 Education brands.
Yousty (yousty.ch) is a Swiss vocational education portal that connects students with apprenticeship-offering companies. It helps young people find apprenticeships (Lehrstellen) and taster internships (Schnupperlehren) in Switzerland, while giving training companies access to a pool of around 72,000 students. Described as the largest vocational training platform in Switzerland, Yousty lists tens of thousands of open apprenticeship positions, taster placements, and informational events, aiming to efficiently match students with suitable training companies.
| Brand Name | Yousty |
|---|---|
| Domain | yousty.ch |
| Industry | Education, Other |
| Main Competitors | berufsberatung.ch (66/100), yolo.swiss (73/100), LENA (Lehrstellennachweis) (71/100), jobup.ch (79/100), indeed.ch |
Moz Domain Authority 39/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #200,121 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Finde mit dem Berufsbildungsportal von yousty.ch die passende Lehrstelle oder Schnupperlehre und starte 2026 oder 2027 erfolgreich in die Berufswelt!" (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yousty?", Claude could identify the brand as of October 2026. Yousty is a Swiss online platform that helps young people find apprenticeships (Lehrstellen) and vocational training opportunities, connecting students with companies offering apprenticeship positions across Switzerland. Best known for Being Switzerland's leading online marketplace for apprenticeship (Lehrstelle) search and vocational education matching.
When asked "Best brands similar to Yousty?", Claude would recommend Yousty as of October 2026. It's a well-known and widely used platform in Switzerland specifically for apprenticeship search, so it would be relevant for users asking about Swiss vocational education or job-matching platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yousty's main competitors in Education: berufsberatung.ch (66/100), yolo.swiss (73/100), LENA (Lehrstellennachweis) (71/100), jobup.ch (79/100).
Sources: Brand Analyzer scan
Yousty offers a platform listing open apprenticeships (Lehrstellen) and taster internships (Schnupperlehren) in Switzerland, along with informational events related to vocational training. For training companies, it provides access to a pool of roughly 72,000 students searching for apprenticeship opportunities.
Sources: Yousty official site
Yousty is a Swiss vocational education portal (yousty.ch) that connects students with companies offering apprenticeships. It is described as the largest vocational training platform in Switzerland, serving both students seeking apprenticeships or taster internships and companies looking for trainees.
Sources: Yousty official site
Yousty has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 51, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yousty official site
Yousty matches Swiss students with apprenticeship-offering companies by providing access to tens of thousands of open apprenticeship positions (Lehrstellen), taster internships (Schnupperlehren), and informational events. It also gives training companies access to a pool of about 72,000 students searching for apprenticeships, helping both sides find a suitable match.
Sources: Yousty official site
Yousty scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yousty official site
Yousty is used by Swiss students (Schülerinnen und Schüler) searching for apprenticeships or taster internships, as well as by training companies (Lehrbetriebe) looking to recruit apprentices or trainees.
Sources: Yousty official site
Yousty is known for being Switzerland's largest vocational education (Berufsbildung) portal, offering a large database of apprenticeship and taster internship listings alongside a sizable pool of student users for training companies to recruit from.
Sources: Yousty official site
Yousty can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yousty official site
Yousty is popular because it functions as the largest vocational education portal in Switzerland, offering access to tens of thousands of apprenticeship listings and taster internships, plus informational events, while connecting training companies with a large pool of around 72,000 students seeking placements.
Sources: Yousty official site
Yousty scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yousty has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #200,121 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yousty from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yousty: Young Storytellers (72/100), Young Money (72/100), Youth Climate Lab (72/100), Youth Era (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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