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ZG Raiffeisen (zg-raiffeisen.de) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, E-commerce brands, Energy & Utilities brands, in the 23rd percentile of 28989 Other brands.
ZG Raiffeisen is a German agricultural supply cooperative headquartered in Karlsruhe, founded in 1911. It serves farmers, winegrowers, garden owners and private households in southern Germany, offering a broad range of products including agricultural supplies, building materials, heating oil, fuels, tools and machinery. Rooted in cooperative tradition, the company combines regional presence with personal customer advice, positioning itself as a comprehensive, trusted partner for rural and private customers.
| Brand Name | ZG Raiffeisen |
|---|---|
| Domain | zg-raiffeisen.de |
| Industry | Other, E-commerce |
| Founded | 1911 |
| Headquarters | Karlsruhe |
| Main Competitors | BayWa (75/100), AGRAVIS Raiffeisen (68/100), RWZ Rhein-Main, HaGe Kiel (70/100), Raiffeisen Waren GmbH (80/100) |
Moz Domain Authority 34/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #718,211 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Entdecken Sie alle Produkte der ZG Raiffeisen ► Haus und Garten ✔️ Baustoffe ✔️ Heizöl und Treibstoffe ✔️ Werkzeug und Maschinen ✔️ Ihr regionaler Partner." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ZG Raiffeisen's main competitors in Other: BayWa (75/100), AGRAVIS Raiffeisen (68/100), HaGe Kiel (70/100), Raiffeisen Waren GmbH (80/100).
Sources: Brand Analyzer scan
ZG Raiffeisen has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ZG Raiffeisen official site
ZG Raiffeisen was founded in 1911. ZG Raiffeisen operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ZG Raiffeisen is headquartered in Karlsruhe. ZG Raiffeisen operates in the Other category.
Sources: Wikidata
ZG Raiffeisen offers agricultural supplies, building materials, heating oil and fuels, tools and machinery, and products for home and garden use, serving both professional and private customers in southern Germany.
Sources: ZG Raiffeisen official site
ZG Raiffeisen scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ZG Raiffeisen official site
ZG Raiffeisen is a German agricultural supply cooperative founded in 1911 and headquartered in Karlsruhe. It operates as a regional partner providing products and services for agriculture, gardening, building, and energy needs in southern Germany.
Sources: ZG Raiffeisen official site
ZG Raiffeisen supplies agricultural products, building materials, heating oil and fuels, tools and machinery, and garden products to farmers, winegrowers, and private households, combining retail operations with personal, regional advisory services.
Sources: ZG Raiffeisen official site
ZG Raiffeisen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ZG Raiffeisen official site
ZG Raiffeisen's customers include farmers, winegrowers, garden owners, and private households in the southern German region who need agricultural supplies, building materials, energy products, and gardening equipment along with expert advice.
Sources: ZG Raiffeisen official site
ZG Raiffeisen is known for being a long-established, genossenschaftlich (cooperative) organized regional supplier in southern Germany, offering a wide range of products from agricultural supplies to building materials and energy, paired with close customer relationships and regional presence.
Sources: ZG Raiffeisen official site
ZG Raiffeisen scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ZG Raiffeisen has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #718,211 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ZG Raiffeisen: Zev Fisher Photography (66/100), Zebet (Parions Sport En Ligne) (66/100), Zhulong (66/100), 104.com (65/100).
A step up - brands to learn from: Zoeller Pumps (71/100), Zane Bennett Contemporary Art (71/100).
Category leader: Accenture (97/100).
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