Rochester's Local News Leader
13WHAM (13wham.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 77th percentile of 25498 Media & Entertainment brands.
13WHAM ABC Rochester is a local broadcast news outlet serving Rochester, New York, and surrounding communities such as Greece, Victor, Pittsford, Penfield, Henrietta, and Webster. It is affiliated with the ABC network and provides local news, weather forecasts, traffic updates, health reports, sports, and community event coverage. The station positions itself as a trusted, hyper-local source of information for the Rochester region.
| Brand Name | 13WHAM |
|---|---|
| Domain | 13wham.com |
| Industry | Media & Entertainment |
| Headquarters | Rochester, New York |
| Main Competitors | WHEC-TV (News10NBC) (83/100), WROC-TV (News 8) (66/100), Spectrum News 1 Rochester (70/100), WXXI News (75/100), WUHF Fox Rochester (91/100) |
Moz Domain Authority 72/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,539 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "13WHAM ABC Rochester provides local news, weather forecasts, traffic updates, health reports, notices of events and items of interest in the community, local sports and entertainme…" (Meta description: 52 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, Facebook, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 13WHAM?", Claude could identify the brand as of October 2026. 13WHAM is the branding for WHAM-TV, the ABC affiliate serving Rochester, New York, operated by Sinclair Broadcast Group, providing local news, weather, and sports coverage to the region. Best known for Being Rochester, NY's ABC-affiliated local news station.
When asked "Best brands similar to 13WHAM?", Claude would not surface 13WHAM as of October 2026. It's a local news station tied to a specific market, so I'd only mention it if someone asked specifically about Rochester, NY media outlets rather than general media brand recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
13WHAM's main competitors in Media & Entertainment: WHEC-TV (News10NBC) (83/100), WROC-TV (News 8) (66/100), Spectrum News 1 Rochester (70/100), WXXI News (75/100), WUHF Fox Rochester (91/100).
Sources: Brand Analyzer scan
13WHAM offers local news broadcasts, weather forecasts, traffic updates, health reports, sports coverage, and community event notices for Rochester, New York, and nearby towns.
Sources: 13WHAM official site
13WHAM is a local ABC-affiliated television news station serving Rochester, New York, and its surrounding communities.
Sources: 13WHAM official site
13WHAM has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 34, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 13WHAM official site
13WHAM delivers local news, weather forecasts, traffic updates, health reports, sports, and coverage of community events for Rochester and nearby towns including Greece, Victor, Pittsford, Penfield, Henrietta, and Webster.
Sources: 13WHAM official site
13WHAM scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 13WHAM official site
13WHAM is known for its hyper-local news coverage of Rochester, New York, and surrounding communities, including weather, traffic, and sports reporting as an ABC network affiliate.
Sources: 13WHAM official site
13WHAM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 13WHAM official site
Residents of Rochester, New York, and surrounding communities such as Greece, Victor, Pittsford, Penfield, Henrietta, and Webster who seek local news, weather, and sports information use 13WHAM.
Sources: 13WHAM official site
13WHAM scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
13WHAM has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #48,539 (Tranco), a Moz Domain Authority of 72/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify 13WHAM from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 13WHAM: Texas A&M Aggies (82/100), 1001 Fonts (82/100), 19 Crimes (82/100), 1xBet (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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