17Lands Brand Score: 70/100 - Developing tier

Unlock your MTG Arena data

17Lands (17lands.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Technology brands, SaaS brands, in the 24th percentile of 34171 Media & Entertainment brands.

AI Snapshot

17Lands is a data analytics platform serving the Magic: The Gathering community, focused on improving limited play (draft and sealed formats) on MTG Arena. It aggregates and openly shares draft and gameplay data from a large pool of players, allowing users to track personal performance, practice drafts against models trained on real data, and review game replays and card statistics. The platform is positioned as a go-to resource for data-driven improvement in MTG Arena limited formats.

Key facts about 17Lands

Brand Name	17Lands
Domain	17lands.com
Industry	Media & Entertainment, Technology
Main Competitors	Untapped.gg, MTGGoldfish (76/100), Draftsim (80/100), Scryfall (85/100)

Evidence

Moz Domain Authority 35/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #403,282 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "17Lands helps the Magic: The Gathering community improve at limited play by aggregating and openly sharing draft and gameplay data." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know 17Lands?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is 17Lands?", Claude could identify the brand as of October 2026. 17Lands is a website that collects and shares data from Magic: The Gathering Arena limited drafts, giving players win-rate and pick-rate statistics for cards in various sets to help inform draft strategy. Best known for crowdsourced draft data and win-rate statistics for Magic: The Gathering Arena limited formats.

When asked "Best brands similar to 17Lands?", Claude would recommend 17Lands as of October 2026. It's the go-to data source for competitive MTG Arena limited players, so it would come up naturally in discussions of card game analytics tools.

People Also Ask About 17Lands

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 17Lands's main competitors?

17Lands's main competitors in Media & Entertainment: MTGGoldfish (76/100), Draftsim (80/100), Scryfall (85/100).

Sources: Brand Analyzer scan

What products or services does 17Lands offer?

17Lands offers tools including personal performance tracking for MTG Arena limited play, draft practice against models trained on real player data, game replay review, and card performance statistics derived from aggregated community data.

Sources: 17Lands official site

What is 17Lands?

17Lands is a data and analytics platform for the Magic: The Gathering community, specifically built to help players improve at limited play (draft and sealed) by aggregating and openly sharing draft and gameplay data collected from MTG Arena.

Sources: 17Lands official site

How visible is 17Lands in AI search?

17Lands has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 12, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: 17Lands official site

What does 17Lands do?

17Lands aggregates draft and gameplay data from a large communal pool of MTG Arena players and shares it openly. It lets users track their personal draft and game performance, practice drafting against bots trained on real data, and review game replays along with detailed card performance statistics for limited formats.

Sources: 17Lands official site

Does ChatGPT recommend 17Lands?

17Lands scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: 17Lands official site

Who uses 17Lands?

17Lands is used by Magic: The Gathering Arena players, particularly those who play limited formats such as draft and sealed, who want to use data and statistics to analyze and improve their gameplay.

Sources: 17Lands official site

What is 17Lands known for?

17Lands is known for providing openly shared, community-sourced statistics on Magic: The Gathering limited formats, including card win rates, pick order data, and draft performance metrics derived from real MTG Arena games.

Sources: 17Lands official site

How can 17Lands improve its AI discoverability?

17Lands can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 17Lands official site

Why is 17Lands popular?

17Lands is popular among MTG Arena players because it offers data-driven insights drawn from a large communal dataset, enabling players to make more informed decisions during draft and gameplay. Its tools for tracking personal performance, practicing drafts against data-trained models, and reviewing detailed card statistics appeal to players seeking to improve in limited formats.

Sources: 17Lands official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Ensure your logo is in the HTML - We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)

AI visibility

17Lands scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

17Lands has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #403,282 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify 17Lands from memory (October 2026) - a sign these signals are paying off.

Visibility - 5/100

• Wikipedia presence - 0/40
• Wikidata entity - 0/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 12/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 48/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 5/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 85/100
• Digital Presence - 96/100
• Visual Identity - 88/100
• Messaging Clarity - 95/100
• Trust Foundation - 80/100
• AI Discoverability - 37/100
• Brand Authority - 20/100

Peer brands

Ranked closest to 17Lands: 24sedam (70/100), 3 Arts Entertainment (70/100), Ziggo GO (71/100), 3DEqualizer (70/100).

A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site