全国900店舗の総合リユースショップ
セカンドストリート (2nd STREET) (2ndstreet.jp) earns a Brand Analyzer score of 71 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Other brands. Among 5124 E-commerce brands analyzed, セカンドストリート (2nd STREET) ranks in the 36th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 76/100, Digital Presence 82/100, Visual Identity 80/100, Messaging Clarity 75/100, Trust Foundation 73/100, AI Discoverability 76/100, Brand Authority 48/100.
セカンドストリート (2nd STREET) is a 全国900店以上の店舗とオンラインストア(宅配買取)で、洋服(古着)、バッグを中心に、ラグジュアリーブランド品から家具・家電まで幅広く中古品の買取と販売をしている総合リユースショップです。. 洋服やバッグからブランド品、家具・家電まで幅広い中古品の買取と販売を通じて、リユース文化を社会に広める。.
| Brand Name | セカンドストリート (2nd STREET) |
|---|---|
| Domain | 2ndstreet.jp |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | BOOKOFF (72/100), Off House (Hard Off Group), Komehyo (67/100), RagTag, Treasure Factory (65/100), Mercari (88/100) |
Moz Domain Authority 47/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,349 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "全国900店以上の店舗とオンラインストア(宅配買取)で、洋服(古着)、バッグを中心に、ラグジュアリーブランド品から家具・家電まで幅広く中古品の買取と販売をしている総合リユースショップです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
セカンドストリート (2nd STREET) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
セカンドストリート (2nd STREET) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #44,349 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify セカンドストリート (2nd STREET) from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is セカンドストリート (2nd STREET)?", Claude could identify the brand as of August 2026. セカンドストリート (2nd STREET) is a major Japanese secondhand retail chain operated by Cross Company, selling used clothing, shoes, bags, and accessories both in physical stores across Japan and online through its e-commerce site. Best known for Being one of Japan's largest secondhand clothing and fashion resale chains with hundreds of stores nationwide.
When asked "Best brands similar to セカンドストリート (2nd STREET)?", Claude would recommend セカンドストリート (2nd STREET) as of August 2026. It's a well-known and widely used player in Japan's resale/secondhand fashion market, so it would naturally come up alongside similar reuse shops like Book Off or Mode Off.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
セカンドストリート (2nd STREET)'s main competitors include BOOKOFF (72/100), Off House (Hard Off Group), Komehyo, RagTag, Treasure Factory. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
セカンドストリート (2nd STREET) and Mercari are competitors in E-commerce. Brand Analyzer scores セカンドストリート (2nd STREET) at 71/100 and Mercari at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to セカンドストリート (2nd STREET) include BOOKOFF (72/100), Off House (Hard Off Group), Komehyo, RagTag, Treasure Factory. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
セカンドストリートは、洋服(古着)やバッグを中心に、ラグジュアリーブランド品、家具、家電など幅広いジャンルの中古品の買取と販売サービスを提供しています。実店舗での買取・販売に加え、オンラインストアを通じた宅配買取サービスも行っています。
Sources: セカンドストリート (2nd STREET) official site
セカンドストリート (2nd STREET) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 40, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: セカンドストリート (2nd STREET) official site
セカンドストリート (2nd STREET) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: セカンドストリート (2nd STREET) official site
セカンドストリート(2nd STREET)は、日本全国に900店舗以上を展開する総合リユースショップです。実店舗網とオンラインストアを組み合わせ、洋服(古着)やバッグを中心に、ラグジュアリーブランド品から家具・家電まで幅広い中古品の買取・販売を行っています。
Sources: セカンドストリート (2nd STREET) official site
セカンドストリートは、消費者から洋服・古着・バッグ・ラグジュアリーブランド品・家具・家電などの中古品を買い取り、それらを店舗およびオンラインストアで販売しています。オンラインでは宅配買取サービスも提供しており、自宅から不要品を売却することができます。
Sources: セカンドストリート (2nd STREET) official site
セカンドストリート (2nd STREET) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: セカンドストリート (2nd STREET) official site
セカンドストリートの利用者は、古着やブランド品、生活雑貨などをお得に購入したいと考える人、また不要になった衣類や雑貨、家具・家電などを手軽に売却したいと考える人など、幅広い年齢層の消費者です。
Sources: セカンドストリート (2nd STREET) official site
セカンドストリートは、全国900店舗以上という規模の大きさと、洋服・古着・バッグを中心とした幅広いジャンルの中古品を扱う総合リユースショップとして知られています。実店舗とオンライン宅配買取を組み合わせたワンストップのリユースサービスが特徴です。
Sources: セカンドストリート (2nd STREET) official site
Ranked closest to セカンドストリート (2nd STREET): 13SQFT (71/100), 10bis (71/100), Aftelier Perfumes (71/100), Alvin's Club (71/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).