Japan's largest reuse department store
KOMEHYO (株式会社コメ兵) (komehyo.co.jp) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, Other brands. Among 5124 E-commerce brands analyzed, KOMEHYO (株式会社コメ兵) ranks in the 24th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 76/100, Visual Identity 80/100, Messaging Clarity 95/100, Trust Foundation 57/100, AI Discoverability 58/100, Brand Authority 27/100.
KOMEHYO is a Japanese reuse department store, founded in 1979 and headquartered in Aichi Prefecture, that buys and sells pre-owned luxury goods such as fashion items, watches, and jewelry. Operating through both physical stores and an online platform-including net sales and door-to-door purchasing services-it is licensed under the Secondhand Goods Business Law. KOMEHYO positions itself as one of Japan's largest and most trusted reuse marketplaces, serving consumers who seek reliable, convenient, and value-for-money options for buying or selling secondhand luxury items.
| Brand Name | KOMEHYO (株式会社コメ兵) |
|---|---|
| Domain | komehyo.co.jp |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 1979 |
| Headquarters | Aichi Prefecture |
| Main Competitors | Brandear (BRANDEAR/BUYMA parent Delta Wing), Nanboya, Daikokuya, 2nd STREET (71/100), The RealReal (90/100), Vestiaire Collective (80/100), Mercari (88/100) |
Moz Domain Authority 42/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #937,885 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "KOMEHYOは店舗とオンラインストア（ネット通販・宅配買取）で買取と販売を行っている、日本最大級のリユースデパートです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
KOMEHYO (株式会社コメ兵) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KOMEHYO (株式会社コメ兵) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #937,885 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KOMEHYO (株式会社コメ兵) from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is KOMEHYO (株式会社コメ兵)?", Claude could identify the brand as of August 2026. KOMEHYO is a major Japanese reuse retailer specializing in secondhand luxury brand items such as bags, watches, jewelry, and clothing, operating both physical stores across Japan and an online marketplace. Founded in Nagoya, it's one of the largest and most established players in Best known for Buying and reselling authenticated secondhand luxury brand goods (bags, watches, jewelry) through a large network of stores and online in Japan.
When asked "Best brands similar to KOMEHYO (株式会社コメ兵)?", Claude would recommend KOMEHYO (株式会社コメ兵) as of August 2026. It's one of Japan's leading and most trusted names in luxury resale, so it would naturally come up alongside similar reuse/resale e-commerce brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KOMEHYO (株式会社コメ兵)'s main competitors include Brandear (BRANDEAR/BUYMA parent Delta Wing), Nanboya, Daikokuya, 2nd STREET (71/100), The RealReal (90/100). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
KOMEHYO (株式会社コメ兵) and The RealReal are competitors in E-commerce. Brand Analyzer scores KOMEHYO (株式会社コメ兵) at 67/100 and The RealReal at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to KOMEHYO (株式会社コメ兵) include Brandear (BRANDEAR/BUYMA parent Delta Wing), Nanboya, Daikokuya, 2nd STREET (71/100), The RealReal (90/100). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
KOMEHYO offers buying and selling services for pre-owned luxury goods, including fashion items, watches, and jewelry. Customers can transact through physical stores located across Japan or via the company's online store, which includes net sales for purchasing items and door-to-door (宅配) buying services for those looking to sell their items without visiting a store in person.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO (株式会社コメ兵) is a Japanese reuse department store that specializes in the buying and selling of pre-owned luxury goods. Founded in 1979 and headquartered in Aichi Prefecture, it operates both physical stores across Japan and an online platform, making it one of the country's largest secondhand luxury retailers. The company is licensed under Japan's Secondhand Goods Business Law, which governs the trade of used goods.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO (株式会社コメ兵) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO (株式会社コメ兵) was founded in 1979. KOMEHYO (株式会社コメ兵) operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KOMEHYO (株式会社コメ兵) is headquartered in Aichi Prefecture. KOMEHYO (株式会社コメ兵) operates in the E-commerce category.
Sources: Wikidata
KOMEHYO buys and sells pre-owned luxury goods, including fashion items, watches, and jewelry, through a network of physical stores and an online store. Its services include net sales (online purchasing) and door-to-door purchasing (宅配買取), allowing customers to sell items without visiting a store in person. This combination of offline and online channels enables the company to operate as a comprehensive reuse marketplace.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO (株式会社コメ兵) scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO is known for being one of Japan's largest reuse department stores, specializing in the resale of pre-owned luxury goods such as branded fashion items, watches, and jewelry. It is recognized for combining an extensive network of physical stores with online sales and convenient door-to-door buying services, positioning itself as a trusted destination for both buying and selling secondhand luxury products.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO (株式会社コメ兵) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KOMEHYO (株式会社コメ兵) official site
KOMEHYO is used by consumers in Japan who are interested in buying or selling pre-owned luxury goods, such as branded fashion items, watches, and jewelry. Its customer base values trust, convenience, and value-for-money, and includes both individuals looking to purchase secondhand luxury items and those seeking to sell their own pre-owned goods through the company's stores or online/door-to-door services.
Sources: KOMEHYO (株式会社コメ兵) official site
Ranked closest to KOMEHYO (株式会社コメ兵): Jewel (67/100), Jessica Simpson (67/100), Ksisters (67/100), LaOda (67/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zac Posen (71/100).
Category leader: IONOS (97/100).