Human stories, superhuman virtuosity
Les 7 Doigts (7doigts.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 45th percentile of 21104 Media & Entertainment brands.
Les 7 Doigts (also known as Les 7 doigts de la main) is a Montreal-based contemporary circus arts organization founded in 2002. It creates and performs original circus productions that combine acrobatic virtuosity with intimate, human-centered storytelling. The company produces works for theatres, cultural venues, and international festivals, and is recognized within the theatrical field for its innovative approach to circus arts.
| Brand Name | Les 7 Doigts |
|---|---|
| Domain | 7doigts.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 2002 |
| Headquarters | Montreal |
| Main Competitors | Cirque du Soleil (90/100), Cirque Éloize (84/100), Cirque Alfonse (73/100), Circus Oz (75/100), NoFit State Circus (74/100) |
Moz Domain Authority 50/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To tell human stories with superhuman virtuosity through innovative circus arts creation." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Les 7 Doigts?", Claude could identify the brand as of October 2026. Les 7 Doigts (The 7 Fingers) is a Montreal-based contemporary circus company founded in 2002 by a group of former Cirque du Soleil performers, known for blending acrobatics with intimate, human-scale storytelling rather than large spectacle. They've created touring shows like 'Tr Best known for Intimate, narrative-driven contemporary circus shows like 'Traces' and 'Cuisine & Confessions'.
When asked "Best brands similar to Les 7 Doigts?", Claude would recommend Les 7 Doigts as of October 2026. They're a well-regarded name in contemporary circus and a natural alternative to Cirque du Soleil for people wanting smaller-scale, more theatrical circus work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Les 7 Doigts's main competitors in Media & Entertainment: Cirque du Soleil (90/100), Cirque Éloize (84/100), Cirque Alfonse (73/100), Circus Oz (75/100), NoFit State Circus (74/100).
Sources: Brand Analyzer scan
Les 7 Doigts is a Montreal-based contemporary circus arts organization founded in 2002. It is a collective of creators who develop original circus productions that merge acrobatic skill with human storytelling, operating within the theatrical and performing arts field.
Sources: Les 7 Doigts official site
Les 7 Doigts has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Les 7 Doigts official site
Les 7 Doigts was founded in 2002. Les 7 Doigts operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Les 7 Doigts is headquartered in Montreal. Les 7 Doigts operates in the Media & Entertainment category.
Sources: Wikidata
Les 7 Doigts creates and performs original circus productions that combine superhuman acrobatic virtuosity with intimate, emotionally resonant human stories. The company develops touring shows for theatres, cultural venues, and international festivals, positioning itself as an innovator in contemporary circus arts rather than traditional spectacle-based circus.
Sources: Les 7 Doigts official site
Les 7 Doigts scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Les 7 Doigts official site
Les 7 Doigts can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Les 7 Doigts official site
Les 7 Doigts offers original circus arts productions and live performances that combine acrobatics with narrative storytelling. These shows are presented at theatres, cultural venues, and international performing arts festivals, reflecting the company's mission to tell human stories through innovative circus creation.
Sources: Les 7 Doigts official site
Les 7 Doigts is known for redefining contemporary circus by blending world-class acrobatic artistry with authentic, character-driven narratives. Rather than focusing purely on spectacle, the company emphasizes intimate storytelling, making its productions resonate emotionally with theatre and performing arts audiences at festivals and cultural venues worldwide.
Sources: Les 7 Doigts official site
Les 7 Doigts's work is experienced by theatre and performing arts audiences, cultural venues that host live performances, and international festival-goers interested in innovative, story-driven circus entertainment.
Sources: Les 7 Doigts official site
Les 7 Doigts scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Les 7 Doigts has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Les 7 Doigts from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Les 7 Doigts: 48° North (76/100), 3ABN (Three Angels Broadcasting Network) (76/100), 7thSense (76/100), 8th Wall (76/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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