We Listen, We Care
AASRA (aasra.info) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 22nd percentile of 10811 Non-profit brands.
AASRA is a nonprofit organization that provides free, confidential emotional support, crisis intervention, and suicide prevention services. It operates a 24x7 helpline staffed by trained volunteers who offer non-judgmental listening to individuals experiencing emotional distress, mental illness, or suicidal thoughts, as well as support for families affected by suicide. AASRA also conducts outreach and education programs targeting high-risk groups such as students and high-stress professionals like call center employees.
| Brand Name | AASRA |
|---|---|
| Domain | aasra.info |
| Industry | Non-profit, Healthcare |
| Main Competitors | Vandrevala Foundation (75/100), iCall (68/100), Sneha India Foundation, Samaritans (85/100), Befrienders Worldwide (85/100), Crisis Text Line (88/100) |
Moz Domain Authority 49/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,544,663 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "AASRA provides free and confidential support for people in distress, prevention and crisis resources for you or your loved ones." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is AASRA?", Claude could identify the brand as of September 2026. AASRA is a Mumbai-based non-profit that runs a 24-hour helpline offering emotional support to people who are suicidal or in distress, and works on suicide prevention awareness across India. Best known for Operating a well-known 24/7 suicide prevention helpline in India.
When asked "Best brands similar to AASRA?", Claude would recommend AASRA as of September 2026. It's one of the most established and widely referenced crisis helplines in India, so it naturally comes up when discussing mental health support organizations there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AASRA's main competitors in Non-profit: Vandrevala Foundation (75/100), iCall (68/100), Samaritans (85/100), Befrienders Worldwide (85/100), Crisis Text Line (88/100).
Sources: Brand Analyzer scan
AASRA offers a 24x7 confidential helpline providing emotional support to individuals in crisis, mental illness, or suicidal distress. It also provides outreach and education programs targeted at high-risk groups, including students and high-stress professionals such as call center employees, as well as support resources for families affected by suicide.
Sources: AASRA official site
AASRA is a non-profit organization that provides free and confidential support for people in emotional distress, along with prevention and crisis resources for individuals and their loved ones. It operates as a volunteer-driven suicide prevention and crisis support NGO.
Sources: AASRA official site
AASRA has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 19, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AASRA official site
AASRA runs a 24x7 helpline staffed by professionally trained, empathetic volunteers who provide free, confidential emotional support to people facing crisis, mental illness, or suicidal ideation. It also conducts outreach and education programs aimed at high-risk groups, helping individuals and families navigate emotional trauma and the aftermath of suicide.
Sources: AASRA official site
AASRA scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AASRA official site
AASRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AASRA official site
AASRA is used by individuals experiencing emotional distress, mental illness, or suicidal thoughts, as well as families affected by suicide. Its services also reach students and high-stress professionals, such as call center employees, who may benefit from its crisis support and outreach programs.
Sources: AASRA official site
AASRA is known for operating a round-the-clock crisis helpline offering free, confidential emotional support to people in distress, particularly those experiencing suicidal thoughts. It is recognized as a volunteer-driven organization that listens without judgment and supports both individuals in crisis and families affected by suicide.
Sources: AASRA official site
AASRA scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AASRA has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,544,663 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AASRA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AASRA: AAOMPT (71/100), 92NY (92nd Street Y, New York) (71/100), AATSP (American Association of Teachers of Spanish and Portuguese) (71/100), National Seafood Association (71/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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