Midt-Norges største regionavis
Adressa (adressa.no) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 35th percentile of 18973 Media & Entertainment brands.
Adressa, formally Adresseavisen, is a Norwegian regional newspaper based in Trondheim, serving Central Norway (Midt-Norge). Founded in 1767, it is one of the oldest newspapers in Norway and is owned by Polaris Media Midt-Norge. The publication covers domestic, foreign, sports, and cultural news, positioning itself as the leading regional news source for Trondheim and the surrounding region, combining local relevance with broader national and international reporting.
| Brand Name | Adressa |
|---|---|
| Domain | adressa.no |
| Industry | Media & Entertainment |
| Founded | 1767 |
| Headquarters | Trondheim |
| Parent Company / Owner | Polaris Media Midt-Norge |
| Main Competitors | Aftenposten (82/100), VG (91/100), Dagbladet (85/100), Bergens Tidende (82/100), NRK (93/100), Nidaros (73/100), Stavanger Aftenblad (82/100) |
Moz Domain Authority 66/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #18,837 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Adressa appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hold deg oppdatert med Midt-Norges og Trondheims største regionavis. Vi gir deg alltid de siste nyhetene innen innenriks, utenriks, sport og kultur." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Adressa?", Claude could identify the brand as of September 2026. Adressa (Adresseavisen) is a major Norwegian regional newspaper based in Trondheim, one of the oldest newspapers in the world still in circulation, covering news for the Trondheim and Trøndelag region. Best known for Being Trondheim's leading regional daily newspaper and one of the world's oldest continuously published newspapers.
When asked "Best brands similar to Adressa?", Claude would recommend Adressa as of September 2026. It's a well-established and historically significant regional newspaper in Norway, worth mentioning for anyone asking about Norwegian regional media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Adressa's main competitors in Media & Entertainment: Aftenposten (82/100), VG (91/100), Dagbladet (85/100), Bergens Tidende (82/100), NRK (93/100).
Sources: Brand Analyzer scan
Adressa (Adresseavisen) is a Norwegian regional newspaper based in Trondheim, founded in 1767. It serves as the largest regional newspaper for Central Norway (Midt-Norge) and is owned by Polaris Media Midt-Norge.
Sources: Adressa official site
Adressa has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 37, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Adressa official site
Adressa was founded in 1767. Adressa operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Adressa is headquartered in Trondheim. Adressa operates in the Media & Entertainment category.
Sources: Wikidata
Adressa offers news journalism covering domestic and foreign affairs, sports, and culture, delivered through its regional newspaper and associated digital platform (adressa.no) to readers in Trondheim and Central Norway.
Sources: Adressa official site
Adressa produces and publishes news content covering domestic and foreign affairs, sports, and culture, with a specific focus on Trondheim and the Central Norway region. It delivers both print and digital journalism to keep residents informed of local, national, and international developments.
Sources: Adressa official site
Adressa scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Adressa official site
Adressa is known for being one of the oldest newspapers in Norway, having been founded in 1767, and for its role as the leading regional news source for Trondheim and Central Norway (Midt-Norge).
Sources: Adressa official site
Adressa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Adressa official site
Adressa's audience consists of residents of Trondheim and Central Norway who seek local and national news, sports, and cultural updates relevant to their region.
Sources: Adressa official site
Adressa is owned by or part of Polaris Media Midt-Norge. Adressa operates in the Media & Entertainment category.
Sources: Wikidata
Adressa scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Adressa has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #18,837 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Adressa from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Adressa: AD Magazin (Architectural Digest Deutschland) (74/100), Actorle (74/100), AdWork Media (74/100), AECbytes (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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