Vestlandets største regionavis
Bergens Tidende (bt.no) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 74th percentile of 18990 Media & Entertainment brands.
Bergens Tidende (bt.no) is a regional Norwegian newspaper and the largest in Western Norway. It provides continuously updated news covering domestic and international affairs, sports, and culture. The publication is positioned as a leading and trusted source of local and national news for residents of the Bergen area and the broader Western Norway region.
| Brand Name | Bergens Tidende |
|---|---|
| Domain | bt.no |
| Industry | Media & Entertainment |
| Main Competitors | Aftenposten (82/100), VG (91/100), Dagbladet (85/100), NRK (93/100), Stavanger Aftenblad (82/100), Adresseavisen (74/100) |
Moz Domain Authority 69/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #21,040 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Bergens Tidende appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Vestlandets største regionavis med alltid oppdaterte nyheter innenfor innenriks, utenriks, sport og kultur." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Ghost, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bergens Tidende?", Claude could identify the brand as of September 2026. Bergens Tidende (BT) is a major Norwegian regional newspaper based in Bergen, covering news, politics, business, and culture for western Norway, published both in print and online at bt.no. Best known for Being the leading regional newspaper for the Bergen and Western Norway area.
When asked "Best brands similar to Bergens Tidende?", Claude would recommend Bergens Tidende as of September 2026. It's one of Norway's largest and most respected regional newspapers, so it would naturally come up when discussing top Norwegian media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bergens Tidende's main competitors in Media & Entertainment: Aftenposten (82/100), VG (91/100), Dagbladet (85/100), NRK (93/100), Stavanger Aftenblad (82/100).
Sources: Brand Analyzer scan
Bergens Tidende offers news coverage across domestic, international, sports, and cultural categories, delivered through its website with continuously updated articles and reporting focused on the Western Norway region.
Sources: Bergens Tidende official site
Bergens Tidende is a Norwegian regional newspaper, described as the largest regional newspaper in Western Norway. It operates as a media organization delivering news content through its website, bt.no.
Sources: Bergens Tidende official site
Bergens Tidende has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 49, trust 60, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bergens Tidende official site
Bergens Tidende delivers up-to-date news and information covering domestic affairs, international events, sports, and culture. It focuses on continuously updated reporting tailored to the Western Norway region, combining breaking news with in-depth local coverage.
Sources: Bergens Tidende official site
Bergens Tidende scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bergens Tidende official site
Bergens Tidende is known for being Western Norway's largest regional newspaper, providing comprehensive and continuously updated coverage of local, national, and international news, as well as sports and cultural topics.
Sources: Bergens Tidende official site
Bergens Tidende can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bergens Tidende official site
Bergens Tidende is used by residents of Western Norway, particularly those in and around Bergen, who seek reliable local, national, and international news along with sports and cultural coverage.
Sources: Bergens Tidende official site
Bergens Tidende is popular because it serves as the largest regional newspaper in Western Norway, offering residents comprehensive, continuously updated coverage of local, national, and international news, sports, and culture tailored specifically to their region.
Sources: Bergens Tidende official site
Bergens Tidende scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bergens Tidende has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (49/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #21,040 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bergens Tidende from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bergens Tidende: Broadway.com (82/100), Broadview Press (82/100), Bucket Listers (82/100), Buckhead.com (82/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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