Britain's largest farming news portal
Agriland.co.uk (agriland.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 68th percentile of 25385 Media & Entertainment brands.
Agriland.co.uk is a British farming news portal founded in 1998, describing itself as Britain's largest source of daily agricultural news. It covers dairy, beef, arable, sheep, machinery, and forestry sectors, providing updates, advice, and policy coverage for farmers and agricultural professionals across England, Wales, Scotland, and Northern Ireland.
| Brand Name | Agriland.co.uk |
|---|---|
| Domain | agriland.co.uk |
| Industry | Media & Entertainment, Other |
| Founded | 1998 |
| Main Competitors | Farmers Weekly (87/100), Farmers Guardian (82/100), The Scottish Farmer (78/100), Farming Life (82/100), British Farming, AgriLand Ireland (84/100) |
Moz Domain Authority 43/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,058,321 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Britains largest farming news portal. Daily British farming news and UK agricultural news for farmers in the United Kingdom, including Wales, England and Scotland. Farming advice a…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, Vue.
Social footprint: verified profiles on YouTube, Facebook, LinkedIn, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Agriland.co.uk?", Claude could identify the brand as of October 2026. Agriland.co.uk is the UK edition of Agriland, an agricultural news website that covers farming news, machinery, markets, and rural affairs, part of the same publishing group behind the Irish site Agriland.ie. Best known for Farming and agricultural news coverage for UK farmers.
When asked "Best brands similar to Agriland.co.uk?", Claude would recommend Agriland.co.uk as of October 2026. It's a well known dedicated agricultural news outlet in the UK, so it would naturally come up alongside other farming media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Agriland.co.uk's main competitors in Media & Entertainment: Farmers Weekly (87/100), Farmers Guardian (82/100), The Scottish Farmer (78/100), Farming Life (82/100), AgriLand Ireland (84/100).
Sources: Brand Analyzer scan
Agriland.co.uk has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 40, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Agriland.co.uk official site
Agriland.co.uk was founded in 1998. Agriland.co.uk operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Agriland.co.uk scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Agriland.co.uk official site
Agriland.co.uk offers daily farming news articles, agricultural updates, and farming advice covering dairy, beef, arable, sheep, machinery, and forestry sectors, along with coverage of policy issues affecting UK farmers.
Sources: Agriland.co.uk official site
Agriland.co.uk is a British farming news portal founded in 1998 that describes itself as Britain's largest source of daily agricultural news, serving farmers and agricultural professionals across the United Kingdom.
Sources: Agriland.co.uk official site
Agriland.co.uk delivers daily farming news, agricultural updates, and practical advice covering sectors such as dairy, beef, arable, sheep, machinery, and forestry for farmers in England, Wales, Scotland, and Northern Ireland.
Sources: Agriland.co.uk official site
Agriland.co.uk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Agriland.co.uk official site
Agriland.co.uk is used by farmers, agricultural professionals, and industry stakeholders across the United Kingdom-including England, Wales, Scotland, and Northern Ireland-who seek news, advice, and updates relevant to dairy, beef, arable, sheep, machinery, and forestry farming.
Sources: Agriland.co.uk official site
Agriland.co.uk is known for being described as Britain's largest farming news portal, offering comprehensive daily coverage of UK agricultural news across multiple farming sectors including dairy, beef, arable, sheep, machinery, and forestry.
Sources: Agriland.co.uk official site
Agriland.co.uk scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Agriland.co.uk has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,058,321 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Agriland.co.uk from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Agriland.co.uk: agrarheute.com (80/100), AgFunderNews (80/100), Arab Gulf States Institute (AGSI) (80/100), Rotterdam Ahoy (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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