Informing Scottish farming since 1893
The Scottish Farmer (thescottishfarmer.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 58th percentile of 25385 Media & Entertainment brands.
The Scottish Farmer is a long-running agricultural publication serving Scotland's farming community. Established in 1893, it provides news, business insights and show coverage tailored to farmers and rural industry professionals. Positioned as the authoritative, long-trusted voice of Scottish farming, it informs, supports and entertains readers involved in agriculture across Scotland.
| Brand Name | The Scottish Farmer |
|---|---|
| Domain | thescottishfarmer.co.uk |
| Industry | Media & Entertainment, Other |
| Founded | 1893 |
| Main Competitors | Farmers Weekly (87/100), The Scottish Farmer's sister publications aside, Farmers Guardian (82/100), Press and Journal (Agricultural section) (64/100), The Courier (Agricultural section) (71/100), Farming Scotland Magazine |
Moz Domain Authority 52/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #301,010 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Scottish Farmer has been informing, supporting and entertaining farmers since 1893" (Meta description: 12 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Scottish Farmer?", Claude could identify the brand as of October 2026. The Scottish Farmer is a long-running weekly publication covering Scottish agriculture, livestock, farming news and rural affairs, published by The Scottish Farmer/DC Thomson. It's one of the oldest farming publications in the UK, dating back to the 19th century, and is widely re Best known for Being Scotland's oldest and most established weekly agricultural newspaper covering farming news and livestock markets.
When asked "Best brands similar to The Scottish Farmer?", Claude would recommend The Scottish Farmer as of October 2026. It's a well-known, trusted trade publication for Scottish agriculture, so I'd mention it if someone asked about farming media in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Scottish Farmer's main competitors in Media & Entertainment: Farmers Weekly (87/100), The Scottish Farmer's sister publications aside, Farmers Guardian (82/100), Press and Journal (Agricultural section) (64/100), The Courier (Agricultural section) (71/100).
Sources: Brand Analyzer scan
The Scottish Farmer is Scotland's longest-standing farming publication, established in 1893, that provides agricultural news and information to the farming community across Scotland.
Sources: The Scottish Farmer official site
The Scottish Farmer has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 46, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Scottish Farmer official site
The Scottish Farmer offers agricultural news coverage, business insights relevant to farming, and coverage of agricultural shows, tailored specifically to the farming community in Scotland.
Sources: The Scottish Farmer official site
The Scottish Farmer scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Scottish Farmer official site
The Scottish Farmer is known for being Scotland's longest-standing farming publication, offering trusted agricultural news, business insights and coverage of agricultural shows since 1893.
Sources: The Scottish Farmer official site
The Scottish Farmer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Scottish Farmer official site
The Scottish Farmer is used by farmers, agricultural business owners, and rural industry professionals across Scotland.
Sources: The Scottish Farmer official site
The Scottish Farmer scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Scottish Farmer has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #301,010 (Tranco), a Moz Domain Authority of 52/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Scottish Farmer from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Scottish Farmer: theScore (78/100), The Roar (78/100), The Shelby Report (78/100), The Saint Paul Chamber Orchestra (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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