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Alm. Brand (almbrand.dk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Other brands, in the 74th percentile of 12819 Finance brands.
Alm. Brand is a Danish insurance company headquartered at Midtermolen, founded in 1792 and owned by Alm. Brand af 1792. It provides insurance products for private individuals, families, businesses, and agricultural operations of all sizes. The company combines over 230 years of experience with digital tools that allow customers to select coverage options and calculate prices online. Alm. Brand positions itself as an established and reliable Danish insurer offering both traditional expertise and modern, accessible digital services tailored to diverse customer needs.
| Brand Name | Alm. Brand |
|---|---|
| Domain | almbrand.dk |
| Industry | Finance, Other |
| Founded | 1792 |
| Headquarters | Midtermolen |
| Parent Company / Owner | Alm. Brand af 1792 |
| Main Competitors | Tryg (81/100), Topdanmark (85/100), Codan (83/100), GF Forsikring (77/100), Købstædernes Forsikring |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #320,082 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Alm. Brand has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Forsikringer til danskerne gennem 230 år. Vi dækker familier, virksomheder og landbrug i alle størrelser. Vælg dine dækninger og beregn din pris online." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Alm. Brand?", Claude could identify the brand as of October 2026. Alm. Brand is a Danish insurance and financial services company offering home, car, life, and pension insurance products, as well as banking services to retail and business customers in Denmark. Best known for Being one of Denmark's major insurance companies, historically known for property and casualty insurance.
When asked "Best brands similar to Alm. Brand?", Claude would recommend Alm. Brand as of October 2026. It's a well established, widely recognized Danish insurer, so it would naturally come up alongside other major Danish financial and insurance brands like Tryg or Topdanmark.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Alm. Brand's main competitors in Finance: Tryg (81/100), Topdanmark (85/100), Codan (83/100), GF Forsikring (77/100).
Sources: Brand Analyzer scan
Alm. Brand offers insurance products for private individuals and families, businesses, and agricultural operations of various sizes. Customers can choose specific coverage options and calculate insurance prices online through the company's digital platform.
Sources: Alm. Brand official site
Alm. Brand is a Danish insurance company founded in 1792, headquartered at Midtermolen and owned by Alm. Brand af 1792. It offers insurance products to private individuals, families, businesses, and agricultural operations across Denmark.
Sources: Alm. Brand official site
Alm. Brand has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 15, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Alm. Brand official site
Alm. Brand was founded in 1792. Alm. Brand operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Alm. Brand is headquartered in Midtermolen. Alm. Brand operates in the Finance category.
Sources: Wikidata
Alm. Brand provides insurance coverage tailored to families, businesses, and farms of various sizes. Customers can select their own coverage options and calculate insurance prices directly through the company's online platform, combining traditional insurance expertise with digital self-service tools.
Sources: Alm. Brand official site
Alm. Brand scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Alm. Brand official site
Alm. Brand is known for its long history in the Danish insurance market, having operated for over 230 years since its founding in 1792. It is recognized as an established provider of tailored insurance solutions for families, businesses, and agricultural customers in Denmark.
Sources: Alm. Brand official site
Alm. Brand can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Alm. Brand official site
Alm. Brand's services are used by Danish private individuals and families, as well as businesses and agricultural operations of varying sizes, seeking reliable and customized insurance solutions.
Sources: Alm. Brand official site
Alm. Brand is owned by or part of Alm. Brand af 1792. Alm. Brand operates in the Finance category.
Sources: Wikidata
Alm. Brand scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Alm. Brand has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (72/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #320,082 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 38/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Alm. Brand from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Alm. Brand: Allstate Insurance Canada (81/100), Allianz Life (81/100), Alterna Savings (81/100), ALUCA (81/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.