Tryghed når du har brug for det
Codan (codan.dk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, in the 83rd percentile of 12823 Finance brands.
Codan (codan.dk) is a Danish insurance company that offers insurance coverage for private customers, including home, car, and contents insurance. Founded in 1959, Codan emphasizes easy and efficient claims handling, flexible monthly payment options, and discounts of up to 15% for bundling multiple policies. The company positions itself as a reliable and customer-friendly provider aiming to make insurance simple and cost-effective for individuals in Denmark.
| Brand Name | Codan |
|---|---|
| Domain | codan.dk |
| Industry | Finance |
| Founded | 1959 |
| Headquarters | Mawson Lakes |
| Main Competitors | Tryg (81/100), Alm. Brand (81/100), Topdanmark (85/100), If Forsikring (81/100), GF Forsikring (77/100) |
Moz Domain Authority 37/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #747,441 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Codan has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Nem og smidig skadebehandling, månedlig betaling, op til 15% samlerabat og god service." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Codan?", Claude could identify the brand as of October 2026. Codan is a Danish insurance company offering coverage for cars, homes, health, travel and businesses, and it's one of the oldest and largest insurers in Denmark. Best known for Being a major Danish insurance provider for personal and business customers.
When asked "Best brands similar to Codan?", Claude would recommend Codan as of October 2026. It's a well-established, widely recognized insurer in Denmark that would naturally come up alongside other major Nordic insurance brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Codan's main competitors in Finance: Tryg (81/100), Alm. Brand (81/100), Topdanmark (85/100), If Forsikring (81/100), GF Forsikring (77/100).
Sources: Brand Analyzer scan
Codan has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 15, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Codan official site
Codan was founded in 1959. Codan operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Codan is headquartered in Mawson Lakes. Codan operates in the Finance category.
Sources: Wikidata
Codan scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Codan official site
Codan can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Codan official site
Codan scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Codan has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #747,441 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 37/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Codan from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Codan: CNP Assurances (83/100), Clover (83/100), Coinbase Commerce (83/100), CoinCentral (83/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.