Chráníme svobodu, bojujeme proti bezpráví
Amnesty International Česká republika (amnesty.cz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands, in the 73rd percentile of 23068 Non-profit brands.
Amnesty International Česká republika is the Czech branch of the global human rights movement Amnesty International, founded in 1961 internationally and established in the Czech Republic in 1991. Headquartered in Prague, it operates as a non-profit, apolitical and independent organization that advocates for political prisoners and the unjustly persecuted, campaigns against torture and the death penalty, and educates the public on human rights issues. It engages individuals through volunteering, donations, petitions, and educational activities.
| Brand Name | Amnesty International Česká republika |
|---|---|
| Domain | amnesty.cz |
| Industry | Non-profit, Education |
| Founded | 1991 |
| Headquarters | Prague |
| Parent Company / Owner | Amnesty International |
| Main Competitors | Human Rights Watch (90/100), Člověk v tísni (80/100), Freedom House (87/100), Reporters Without Borders (87/100), International Committee of the Red Cross (90/100), Transparency International (89/100) |
Moz Domain Authority 51/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #720,669 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Amnesty International Česká republika appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Jsme mezinárodní, apolitické a nezávislé hnutí. Od roku 1961 chráníme svobodu a bojujeme proti bezpráví. Usilujeme o dodržování základních lidských práv." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Amnesty International Česká republika?", Claude could identify the brand as of October 2026. Amnesty International Česká republika is the Czech national branch of Amnesty International, the global human rights organization, campaigning on issues like political prisoners, freedom of expression, refugee rights, and discrimination within the Czech Republic and international Best known for Local Czech advocacy and campaigning as part of the global Amnesty International human rights movement, including letter-writing campaigns for political prisone.
When asked "Best brands similar to Amnesty International Česká republika?", Claude would recommend Amnesty International Česká republika as of October 2026. If someone asks about human rights organizations active in the Czech Republic, this is the natural local affiliate of one of the most recognized human rights NGOs in the world.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International Česká republika's main competitors in Non-profit: Human Rights Watch (90/100), Člověk v tísni (80/100), Freedom House (87/100), Reporters Without Borders (87/100), International Committee of the Red Cross (90/100).
Sources: Brand Analyzer scan
Amnesty International Česká republika is the Czech national section of Amnesty International, an international, apolitical and independent human rights movement founded globally in 1961. The Czech branch was established in 1991 and is headquartered in Prague. It works to uphold fundamental human rights and defend freedom both within the Czech Republic and worldwide, operating as part of the broader Amnesty International network under its parent organization.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 44, trust 61, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika was founded in 1991. Amnesty International Česká republika operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amnesty International Česká republika is headquartered in Prague. Amnesty International Česká republika operates in the Non-profit category.
Sources: Wikidata
Amnesty International Česká republika offers ways for individuals to engage in human rights work, including volunteering opportunities, options to make financial donations, participation in petitions and advocacy campaigns, and educational activities and materials about human rights. These offerings support its core mission of defending political prisoners, fighting torture and the death penalty, and raising public awareness of human rights issues.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika is known for its advocacy on behalf of political prisoners and unjustly persecuted individuals, its campaigns against torture and the death penalty, and its public education efforts on human rights. As part of the globally recognized Amnesty International movement founded in 1961, it is associated with independent, apolitical human rights activism and public petition campaigns.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika is used by people in the Czech Republic and around the world who want to actively contribute to protecting human rights. This includes individuals interested in volunteering, making donations, signing petitions, or participating in educational activities related to human rights, freedom, and justice.
Sources: Amnesty International Česká republika official site
Amnesty International Česká republika is owned by or part of Amnesty International. Amnesty International Česká republika operates in the Non-profit category.
Sources: Wikidata
Amnesty International Česká republika scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International Česká republika has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #720,669 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Amnesty International Česká republika from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International Česká republika: Eemhart (79/100), AmeriHealth Caritas (79/100), AmpleHarvest.org (79/100), An Comunn Gàidhealach (79/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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