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Člověk v tísni (clovekvtisni.cz) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 77th percentile of 20862 Non-profit brands.
Člověk v tísni is a Czech non-profit, non-governmental organization founded in 1992 and headquartered in Prague. It provides immediate humanitarian aid and supports people in achieving self-sufficiency, combining emergency relief with long-term development projects, education, and human rights advocacy. The organization operates both within the Czech Republic and internationally, assisting people affected by crises, poverty, or human rights violations, while engaging donors, volunteers, and supporters in its mission.
| Brand Name | Člověk v tísni |
|---|---|
| Domain | clovekvtisni.cz |
| Industry | Non-profit, Education |
| Founded | 1992 |
| Headquarters | Prague |
| CEO | Šimon Pánek |
| Main Competitors | ADRA (79/100), Charita Česká republika (78/100), UNICEF (72/100), Save the Children (83/100), Médecins Sans Frontières (Doctors Without Borders) (86/100), Oxfam (92/100), Caritas Internationalis (81/100) |
Moz Domain Authority 60/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #153,748 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Člověk v tísni has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Poskytujeme okamžitou humanitární pomoc a pomáháme lidem postavit se na vlastní nohy. Pracujeme v Česku i v zahraničí." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Člověk v tísni?", Claude could identify the brand as of October 2026. Člověk v tísni (People in Need) is a Czech non-profit organization founded in 1992 that provides humanitarian aid, development assistance, and human rights support both in the Czech Republic and internationally. It runs programs in education, social integration, crisis relief, an Best known for Being the largest Czech humanitarian and human rights NGO, known for its humanitarian relief work and support of civil society and human rights activists worldw.
When asked "Best brands similar to Člověk v tísni?", Claude would recommend Člověk v tísni as of October 2026. It's a well established and respected organization in humanitarian aid and human rights advocacy, so it would naturally come up when discussing notable NGOs, especially from Central/Eastern Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Člověk v tísni's main competitors in Non-profit: ADRA (79/100), Charita Česká republika (78/100), UNICEF (72/100), Save the Children (83/100), Médecins Sans Frontières (Doctors Without Borders) (86/100).
Sources: Brand Analyzer scan
Člověk v tísni (People in Need) is a Czech non-profit, non-governmental organization founded in 1992 and based in Prague. It is one of the leading Czech NGOs, combining humanitarian aid with development, educational, and human rights work both domestically and internationally.
Sources: Člověk v tísni official site
Člověk v tísni has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 37, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Člověk v tísni official site
Člověk v tísni was founded in 1992. Člověk v tísni operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Člověk v tísni is headquartered in Prague. Člověk v tísni operates in the Non-profit category.
Sources: Wikidata
Člověk v tísni provides immediate humanitarian aid to people affected by crises, poverty, or conflict, and supports long-term development projects aimed at helping people achieve self-sufficiency. It also engages in educational programs and human rights advocacy, operating both in the Czech Republic and in other countries around the world.
Sources: Člověk v tísni official site
Člověk v tísni offers humanitarian aid services, including immediate relief for people affected by crises, as well as long-term development programs, educational initiatives, and human rights advocacy efforts. These services are provided both within the Czech Republic and in other countries.
Sources: Člověk v tísni official site
Člověk v tísni scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Člověk v tísni official site
Člověk v tísni can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Člověk v tísni official site
The organization is known for combining emergency humanitarian relief with long-term development assistance, education initiatives, and human rights advocacy. It is recognized as a leading Czech non-profit that connects local and international efforts to help people affected by crises or poverty become self-sufficient.
Sources: Člověk v tísni official site
The organization serves people affected by crises, poverty, or human rights violations in the Czech Republic and abroad. It also engages donors, volunteers, and supporters who contribute financially or through volunteer work to its humanitarian and development programs.
Sources: Člověk v tísni official site
Člověk v tísni scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Člověk v tísni has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #153,748 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Člověk v tísni from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Člověk v tísni: Clinton Health Access Initiative (CHAI) (80/100), Climate Alliance (80/100), Children's Museum Houston (80/100), CMIA (80/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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