Ihmisoikeuksia kaikille, kaikkialla
Amnesty International Suomen osasto (amnesty.fi) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 71st percentile of 26872 Non-profit brands.
Amnesty International Suomen osasto is the Finnish section of Amnesty International, a global non-governmental human rights organization founded in 1961 and headquartered in London. The organization investigates, exposes and works to stop human rights violations worldwide, aiming for human rights to be realized for everyone. It combines global research with citizen advocacy, pressuring decision-makers for change while offering individuals concrete ways to participate in human rights work. Its audience includes citizens, activists, donors, and policymakers interested in advancing human rights.
| Brand Name | Amnesty International Suomen osasto |
|---|---|
| Domain | amnesty.fi |
| Industry | Non-profit |
| Founded | 1961 |
| Headquarters | London |
| Parent Company / Owner | Amnesty International |
| Main Competitors | Human Rights Watch (90/100), Suomen Punainen Risti (78/100), UNICEF (74/100), Plan International (90/100), Freedom House (87/100), Save the Children (83/100) |
Ranked #1,526,953 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Amnesty International Suomen osasto appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Amnesty tutkii, paljastaa ja pysäyttää ihmisoikeusloukkauksia ympäri maailmaa. Tavoitteenamme on, että ihmisoikeudet toteutuvat kaikille." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Amnesty International Suomen osasto?", Claude could identify the brand as of November 2026. Amnesty International Suomen osasto is the Finnish national section of Amnesty International, the global human rights organization, campaigning against human rights abuses and advocating for issues like prisoners of conscience, refugee rights, and freedom of expression within Fin Best known for Human rights advocacy and campaigning as part of the global Amnesty International movement.
When asked "Best brands similar to Amnesty International Suomen osasto?", Claude would recommend Amnesty International Suomen osasto as of November 2026. It's a well known and credible human rights organization, so it would naturally come up if someone asked about similar non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International Suomen osasto's main competitors in Non-profit: Human Rights Watch (90/100), Suomen Punainen Risti (78/100), UNICEF (74/100), Plan International (90/100), Freedom House (87/100).
Sources: Brand Analyzer scan
Amnesty International Suomen osasto is the Finnish national section of Amnesty International, a global non-governmental organization founded in 1961 and headquartered in London. It works to investigate, expose and stop human rights violations around the world, with the goal of ensuring human rights are realized for all people.
Amnesty International Suomen osasto has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 24, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amnesty International Suomen osasto was founded in 1961. Amnesty International Suomen osasto operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amnesty International Suomen osasto is headquartered in London. Amnesty International Suomen osasto operates in the Non-profit category.
Sources: Wikidata
Amnesty International Suomen osasto scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Amnesty International Suomen osasto can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Amnesty International Suomen osasto is used by citizens interested in human rights, activists who participate in campaigns and advocacy, donors who financially support the organization's work, and policymakers who are targets of advocacy efforts aimed at improving human rights conditions.
Amnesty International is known for its global human rights research and advocacy campaigns, exposing human rights violations, and mobilizing citizens and activists to pressure governments and institutions to respect human rights. As the Finnish section, Amnesty International Suomen osasto is known for bringing this global human rights work to Finnish citizens, activists, and policymakers.
Amnesty International Suomen osasto scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International Suomen osasto has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (24/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,526,953 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amnesty International Suomen osasto from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International Suomen osasto: Amnesty International Danmark (78/100), Amnesty International Belgique (78/100), American Municipal Power (AMP) (78/100), Amtgard (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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