Sammen for retfærdighed og frihed
Amnesty International Danmark (amnesty.dk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 69th percentile of 25493 Non-profit brands.
Amnesty International Danmark is the Danish national chapter of Amnesty International, a global human rights organization. It works to promote human rights and justice worldwide through campaigns, activism, and advocacy, focusing on issues such as the rights of women, girls, and LGBTI+ individuals. The organization mobilizes citizens, activists, and donors in Denmark to support international human rights causes, including current campaigns on Afghanistan, through letters, awareness efforts, and financial support.
| Brand Name | Amnesty International Danmark |
|---|---|
| Domain | amnesty.dk |
| Industry | Non-profit, Government |
| Parent Company / Owner | Amnesty International |
| Main Competitors | Human Rights Watch (90/100), Danish Refugee Council (85/100), Red Cross Denmark (76/100), UNICEF Denmark (78/100), Save the Children Denmark (77/100), Oxfam (92/100) |
Moz Domain Authority 46/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,208,272 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "hjælp befolkningen i afghanistan Din støtte kan gøre en forskel for piger og kvinder. Vil du vide mere om vores arbejde for retfærdighed og frihed?…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Amnesty International Danmark?", Claude could identify the brand as of November 2026. Amnesty International Danmark is the Danish branch of Amnesty International, the global human rights organization, working to defend and promote human rights through research, advocacy, campaigning, and public education in Denmark. Best known for Being the Danish section of the global human rights organization Amnesty International, known for campaigns against human rights abuses and political prisoner a.
When asked "Best brands similar to Amnesty International Danmark?", Claude would recommend Amnesty International Danmark as of November 2026. It's a well known and respected national branch of a globally recognized human rights organization, so it would naturally come up alongside similar human rights or advocacy nonprofits in Denmark.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International Danmark's main competitors in Non-profit: Human Rights Watch (90/100), Danish Refugee Council (85/100), Red Cross Denmark (76/100), UNICEF Denmark (78/100), Save the Children Denmark (77/100).
Sources: Brand Analyzer scan
Amnesty International Danmark has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 46, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amnesty International Danmark scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Amnesty International Danmark is the Danish national chapter of Amnesty International, an independent global human rights organization. It operates in Denmark to advance the organization's mission of fighting for human rights and justice for people worldwide, engaging citizens, activists, and donors in campaigns and advocacy efforts.
Amnesty International Danmark can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Amnesty International Danmark offers advocacy campaigns, letter-writing initiatives, and awareness programs focused on human rights issues such as women's and girls' rights, LGBTI+ rights, and justice for the unjustly imprisoned. It also provides opportunities for individuals to donate and support international human rights causes, such as current efforts concerning Afghanistan.
Amnesty International Danmark is owned by or part of Amnesty International. Amnesty International Danmark operates in the Non-profit category.
Sources: Wikidata
Amnesty International Danmark is known for mobilizing the public through letter-writing campaigns and activism to defend human rights and support individuals who are unjustly imprisoned or oppressed. As part of the global Amnesty International network, it is recognized for its advocacy on issues like women's rights, LGBTI+ rights, and freedom and justice worldwide.
Amnesty International Danmark is used by engaged citizens, activists, and donors in Denmark who want to support human rights causes, including issues related to LGBTI+ rights and global justice. These individuals participate through donations, campaign actions, and advocacy efforts coordinated by the organization.
Amnesty International Danmark scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International Danmark has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,208,272 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amnesty International Danmark from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International Danmark: Amnesty International Belgique (78/100), America Succeeds (78/100), American Municipal Power (AMP) (78/100), Amtgard (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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