Sammen for menneskerettighetene
Amnesty International Norge (amnesty.no) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, in the 10th percentile of 27333 Non-profit brands.
Amnesty International Norge is the Norwegian section of Amnesty International, a non-governmental organization headquartered in London and founded in 1961. It works independently, funded by individual donors, to protect and promote human rights worldwide. The organization mobilizes the public through donations, petitions, and activism to oppose human rights abuses and injustice. Its independence from governments and political interests allows it to advocate freely on human rights issues affecting people globally.
| Brand Name | Amnesty International Norge |
|---|---|
| Domain | amnesty.no |
| Industry | Non-profit, Government |
| Founded | 1961 |
| Headquarters | London |
| Parent Company / Owner | Amnesty International |
| Main Competitors | Human Rights Watch (90/100), Redd Barna (76/100), Norsk Folkehjelp (74/100), UNICEF Norge (84/100), Flyktninghjelpen (82/100), Plan International Norge (71/100), Kirkens Nødhjelp (72/100) |
Moz Domain Authority 46/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #631,055 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Amnesty International Norge appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Takket være personer som deg kan vi arbeide helt uavhengig for å beskytte menneskerettighetene hver eneste dag." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Amnesty International Norge?", Claude could identify the brand as of November 2026. Amnesty International Norge is the Norwegian branch of Amnesty International, the global human rights organization, working on documenting abuses, advocating for prisoners of conscience, and campaigning for human rights through member activism and fundraising in Norway. Best known for Being the Norwegian national section of the global human rights organization Amnesty International.
When asked "Best brands similar to Amnesty International Norge?", Claude would recommend Amnesty International Norge as of November 2026. It's a well known and respected national chapter of a major international human rights organization, so it would naturally come up for users interested in human rights nonprofits in Norway.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amnesty International Norge's main competitors in Non-profit: Human Rights Watch (90/100), Redd Barna (76/100), Norsk Folkehjelp (74/100), UNICEF Norge (84/100), Flyktninghjelpen (82/100).
Sources: Brand Analyzer scan
Amnesty International Norge has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 26, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Amnesty International Norge was founded in 1961. Amnesty International Norge operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amnesty International Norge is headquartered in London. Amnesty International Norge operates in the Non-profit category.
Sources: Wikidata
Amnesty International Norge scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Amnesty International Norge is the Norwegian national section of Amnesty International, a non-governmental organization founded in 1961 and headquartered in London. It operates as an independent human rights organization funded by individual donors rather than governments, allowing it to advocate freely for human rights protections for all people.
Amnesty International Norge can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Amnesty International Norge is used by individuals in Norway who are concerned about human rights issues and want to contribute through donations, signing petitions, or participating in activism. Its target audience consists of members of the public seeking to support independent human rights advocacy efforts.
Amnesty International Norge scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amnesty International Norge has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (48/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #631,055 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amnesty International Norge from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amnesty International Norge: America's Boating Club (64/100), American Cinema Editors (ACE) (64/100), Andrews Behavioral Health (64/100), Anglican Church in Aotearoa, New Zealand and Polynesia (64/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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